I Help Sports Nutrition Brands with "Email Storyselling" – a Fresh and Radical take on Email Marketing... that Sets Them Apart from Every Other Choice in this Crowded Marketplace.
Sports Nutrition is a ~ $60B market (2024) – in the top 10% globally by Revenues.
It’s arguably one of the best markets for any business to be in…
However…
Nothing is without its downsides:
This invites ever-growing competition – there are approx. 3000 – 5000 Sports Nutrition brands active right now.
- So you don’t need me to tell you how saturated it is…
- You don’t need me to tell you how little it takes your customers to replace you with the other guy (often on nothing but a whim)…
- You don’t need me to tell you how your hardest task – every week, month and year – is standing out in this sea of options…
Standing out like a stick in the mud… like a red apple in a row of green ones… like an old brown volvo in a parking lot full of white teslas…
Well…
I specialize in this… at least on the email side of things.
I’ve spent 4500 hours (and counting) developing what I call „Email Storyselling“ – a fresh, innovative and unique take on email marketing in this industry.
I send an email every day on just some of the strategies and systems needed to give your current & potential customers – on your email list – an experience SO GOOD… that they’ll simply refuse to buy supplements from anyone else afterwards.
That’s the intended goal behind „Email Storyselling“.
So subscribe to my daily newsletter and get in on the action.
(If you want to get a feel for what it’s like being on it? Head over to Email Echoes for a glimpse of what you’re getting into.)
And if you do?
You'll also get my eBook completely Free, as a welcome gift for hopping on board:
And here’s just a snapshot of what you’ll discover in it:
The exact reason why you likely have AT LEAST one of the blind spots in this book (and which third-party is at fault for that…) [pg.4]
The two hidden ever-present enemies frequently “kidnapping” your current & potential customers… (and how you can use the power of good email marketing to circumvent that…) [pg.15]
How I turned a UK Sports Nutrition Brand’s pre-workout marketing email into a full-blown 5-day “Email Stoyselling” esque promotional campaign + a paragraph-by-paragraph, sentence-by-sentence, and word-by-word LOOM video recorded breakdown of it! (Honestly? Getting the book for just this part might be worth it…) [pg.55]
How to send shivers down your competition’s spine every time you send out a marketing email… [pg.20]
How to straight-up DISCOURAGE your competition from ever trying to compete with you for customers’ inbox attention… [pg.20]
A sneaky psychological phenomenon which absolutely KILLS any interest & readership (and consequently, sales too) if you’re taking an image/graphics-heavy approach to your emails… [pg.30]
The main overarching ‘universal’ blind spot nearly EVERYONE’S marketing emails have… (99% chance this applies to you as well…) [pg.43]
The bastardly reason Walmart, Amazon, Nike, Starbucks and other big brands DO NOT get penalized for using images/graphic in emails and you DO! (Caution: there’s a high chance the answer might piss you off…) [pg.38]
Why you can have the lowest prices, the fastest delivery, the best products, the highest grams of protein per scoop in protein powders… but how that STILL isn’t enough to win over your customers’ devout loyalty (and what is – hint: email can help…) [pg.16]
What your dog can teach you about crafting high-converting marketing emails! [pg.52]
The one-punch-two-punch combo of emails that make your customers AND the Gmails, Yahoos, Outlooks happy… [pg.61]
How to stop your emails from slowly becoming perceived as the marketing equivalent of a drunk ex calling you at 2 AM… [pg.44]
What kind of customers & email subscribers are terrific for buying a lot (and repeatedly…) while also being an absolute pleasure to deal with! [pg.28]
How to turn the most stubborn, cynical and skeptical of customers & email subs… into some of the above! [pg.28]
A simple 4-question test to gauge if your newsletter is yay or nay… [pg.17]
How the vast majority of Sports Nutrition Brands score on that simple 4-question test… [pg.17]
An email structure – you’re probably using right now – that is psychologically proven to be hurting your emails’ conversions… [pg.54]
The ONE thing 91/100 of a billion-dollar per year marketing giant’s most successful promotions all have in common… (and how you can apply this in literally the next 5 minutes to all your emails!) [pg.49]
What exactly to avoid doing if you don’t want your subscribers’ brains to automatically put the “Too Hard!” tag on your emails… [pg.32]
Why offering too many options/products to buy in emails absolutely DEVOURS your conversion rates… (Einstein – yes, the Albert Einstein – himself agrees with this.) [pg.50]
A difficult but very profitable ‘Sending out Ships’ email methodology… (note: if you’re lazy or undisciplined skip out on this one.) [pg.20]
The “vicious beast” responsible for most of your emails always landing in customers’ spam or promotions tabs… (and how to conquer it!) [pg.57]
8 bonus tips to follow in order to land more consistently in the primary tab… and less so in the spam/promo tabs! (majority of your competition isn’t doing most of these…) [pg.60]
The differentiation argument for completely ABOLISHING all images/graphics in emails… (not just an argument, a demonstration too!) [pg.33]
The technical argument for completely ABOLISHING all images/graphics in emails… (not just an argument, concrete proof too!) [pg.35]
Yet another technical argument for completely ABOLISHING all images/graphics in emails… (not just an argument, but concrete proof again too!) [pg.36]
The political argument for completely ABOLISHING all images/graphics in emails… (not just an argument, but reasonable proof too!) [pg.37]
A ‘Dark Side’ alternative to the usual image/graphics-heavy approach to email marketing… [pg.41]
My automatic reaction to the standard marketing email – in this industry – as someone who has nearly a decade of experience from the consumer’s POV (WARNING: it’s not pretty, so scroll past this one if you’ve got a flimsy ego…) [pg.27]
How a 19th century German philosopher essentially cracked ‘the code’ for what any good marketing email should always strive to do… [pg.16]
The EXACT types of emails that Gmail, Yahoo, Outlook and other ISPs reward with more frequent placement in the primary tab (where your email subscribers will actually see them, because let’s be honest – no one checks their spam/promotions folders…) [pg.59]
Matthew McConaughey’s blueprint for turning your email channel into not only the most dominant traffic & sales-generating one… but the SAFEST one too! [pg.10]
Why your newsletter… is NOT just a newsletter! (hint: it’s much more than another mere marketing channel…) [pg.16]
What is THE optimal email frequency for the most opens, clicks, replies – and yes – sales… [pg.18]
How radio stations figured out this optimal mailing frequency 7-8 decades ago… (yes, when email wasn’t even invented yet!) [pg.19]
One principle McDonald’s and Coca-Cola followed for two of their most successful branding campaigns… (and how you can apply that same principle to your emails.) [pg.55]
Why your own Subject Lines probably aren’t ‘out there’ enough… [pg.21]
The quick Red apple/Green apple test to see if your Subject Line is ‘out there’ enough… [pg.21]
The 7 elements that make a quality, unique and addictive email newsletter your subscribers can’t get enough of! [pg.46]
How a SINGLE email was potentially the difference between a restaurant staying open… and filing for Chapter 11 bankruptcy [pg.11]
Why the 21st century specifically… asks – hell, NEEDS – some good email marketing now more than ever… [pg.16]
What is by far THE HARDEST part of email marketing to get right in my humble, but accurate, opinion… [pg.27]
A possible – and perhaps even somewhat probable – scenario where you could read this book and get absolutely NOTHING out of it! (Hell – it might even be downright detrimental to you!!!) [pg.62]
What I believe to be by far the most important concept in this ENTIRE book… (if all you take away from this book is just this?Then this book will have been well worth your time…) [pg.56]
Why it’s best to order some Uber Eats before reading this book… [pg.6]
* There’s more, but that should give you an idea of what to expect inside.
But before you get in on the action with my newsletter…
…and claim the Free eBook…
I’d be remiss not to issue you a…
Fair WARNING:
If you’re easily offended… allergic to new ideas… can’t handle criticism or straight-up entertain the idea that, yes, your business is not perfect and may have a blind spot or two?
Then both this eBook – and me in general – are not for you. You’re probably not gonna have a good time around here…
But if you’re the type of person who understands real success comes from “boring” systems, methods & ideas, and not viral TikToks or AI ‘hacks‘… and if you’re not the type of person who wants to be coddled or lied to about it?
Then enter your info below to join the newsletter & claim that eBook – you’ll fit right in:
Q: „What kind of proof do you mean by ‘some kind of proof that you actually do run/work at that company’?
A: Here are some examples:
1) If you use your company email to opt-in – e.g. if you work at Microsoft, and use johnsmith@microsoft.com – then that’s good enough (You’re still gonna need to write something on that last line of the sign-up form since it’s required. So just write anything IN THIS case.)
2) Link to your LinkedIn profile: that way I can see you actually run it/work there.
3) Link to your company’s bio/team/about page (obviously, you/your name needs to feature there).
4) Link to a published article, podcast or press release: If you’ve been mentioned online in connection with your company, just drop that link (although make sure it’s as recent as possible).
5) Link to any business directory listing where it shows you’re affiliated with the company.
** Any other proof, which you can think of that I didn’t mention here, but would satisfy this requirement of proving you are actually affiliated with the company.
Q: „Why do you want so much of my information to join your newsletter anyway you creepy stalker?!?“
A: First of all, don’t yell. Secondly, the Email Service Provider I use gets paid by the number of subscribers I have on my newsletter. The more I have > the more costs I have. So I don’t want a bunch of fake/bot/spam email addresses inflating my costs. Plus, I also don’t want brands from other industries – which I don’t cater to – accidentally ending up on my newsletter. I can’t help them, so I also don’t want them needlessly inflating my costs. So don’t try anything clever. Due to the nature of my business I don’t get thousands of traffic every day, but that allows me the luxury of manually checking every sign-up. You have been warned. Try any funny business and you run the risk of not only being rejected, but also being blocked/blacklisted.
Q: „That’s a fair point, but God, could you be a bit less obnoxious about it??“
A: No. (But that at least means I’m not being boring – and therefore ignored. Which is more than I could say for pretty much 99% of email marketing in this industry…)
Q: „And who are you to be this obnoxiously arrogant?“
A: A curious one, aren’t we? Well, I am a pretty private person (you’ll see that I don’t have any social media). But you can find out more about me & my story on the ‘About‘ page.
Q: „But how do I know you won’t try and sell my information to someone else?“
A: As someone who has sadly had his information sold to those sleazy data brokerage companies… I will never do that. I will treat your information the same way I would want mine treated. And I know this better than most people, because I spent upwards of a year blocking unsolicited emails on a DAILY basis – until I pretty much had all of the companies sending them out blocked 💀 (that should teach me not to sign up for a bunch of stock investing newsletters…) Oh yeah, and I’m heavily into finance/investing too, being an economist by education and all that. So there’s your little fun fact about me…
Q: „What makes your emails different then? What’s wrong with our emails?“
A: Shorter answer: I don’t treat it – Email Marketing – like an event. I treat it like a process. Because without it, all you have is a promotion. And a promotion does not make Email Marketing (or any marketing in general). And I don’t know if you’ve checked the stats lately…but most promotions FAIL!
Longer answer: Read the eBook that you get for signing up to my daily newsletter. That’s a pretty good ‘crash course‘ on most of my philosophy.
Q: „All right, but still… why should I listen to you?“
A: You should listen to me simply to disqualify me as someone worth listening to. Or you can always just keep listening to what the marketing agencies tell you to do – promising you hills and valleys while consistently failing to deliver (and then rationalizing it as „Just spend more money next time…“ or whatever.) Makes no difference to me either way.
Q: „Okay so what proof/guarantee do you have of this whole new „Email Storyselling“ way of working?“
A: None. Marketing and innovation never have any guarantees. They rely on expertise, testing and educated guesses. Not to mention that every single company has different strengths, weaknesses, assets, liabilities, reputation & brand reputation, customers & relationships with their customers and so on. I like regularly defying industry dogma and norms. So if you’re the kind of person who needs a 100% money-back guarantee when buying a washing machine – or just likes to play it safe? I’m sorry, I don’t cater to business people who need a gurantee to make a decision. Especially a decision like this – which is a ‘two-way door‘.
Q: „But you at least have some testimonials then, right?“
A: I specialize in email marketing for businesses in the sports nutrition industry. Put yourself in my position: Would anyone ever give me a raving testimonial like: „Man, Frankie is amazing. His ideas and his whole take on email marketing are so different from anything else I’ve seen out there! I cannot recommend him enough to anyone who owns a sports nutrition brand. He’ll make your emails come alive!“ (If you can’t read between the lines: Why would anyone WILLINGLY advertise the competitive advantages – that I bring – to his direct competitors? In fact: it’s probably in your best interest that I stay as niche as possible… for as long as possible…)
Q: „How many emails will you send me“?
A: At least one every day (yes, on weekends and holidays too.)
Q: „Will you try to sell me stuff?“
A: Sell you what exactly? If you mean my services? Yep. Unashamedly so (although I will not be hardcore & overt about it – read my emails, you’ll understand.) However, I do only take on one client at a time. I only consider it ethical to do so – for my current client alone to reap the competitive advantages that I bring. And before you say how I’m ‘virtue-signalling’ or something… I am not. Before I start a minute of work with you, I will willingly put forward a Non-Compete Agreement. It’s a contract that legally FORBIDS ME from working with any of your direct competitors – as long as we have an active working business relationship (so I guess it’s in your best interest to keep me happy as long as possible 
). Albeit even if I’m taken, you can always hop on the waitlist to be notified when I do become available.
Q: „I’ve subscribed to your newsletter but quickly unsubscribed. I can’t believe how disrespectful you are!“
A: Listen: If you are going to complain about „disrespect“ from my emails… then unsubscribe (or don’t even subscribe in the first place). I am NOT here to „respect“ you. I am here to entertain you, to elevate your thinking, to teach you something you don’t know, and ultimately – to sell you on paying me (a lot of money I may add) to apply everything I know & teach directly to your sports nutrition brand. So expect to be directly or indirectly criticised, offended and OUTRAGED even… expect to have your buttons pushed hard if you plan on reaping the benefits of being on my newsletter.
Q: „Why does your website look so ugly though? Your designer ripped you off.“
A: He did not. I don’t do anything by accident…
Q: „You know what actually? I think I already love your shit. Where do I sign up?
A: Scroll up to the top where the newsletter sign-up form is located. Or click here.
Q: „No no no, where do I sign up to hire you directly? I want you to help me with my emails.“
A: Already that certain? Fair enough. Click on the button below then: