Welcome to Email Echoes.
On here, I feature just some of the emails that I have published in my daily newsletter.
I do this because I like keeping a little collection of all the emails that:
A) I really liked, and thought they were worth „immortalizing“ here…
B) I got really good engagement & response to – so I figured that’s also a good enough reason to warrant „immortalizing“ them here…
Although I both prefer – and recommend – the original email experience to this…
Because I can’t engage & interact with you here in the same way I can with emails. Email is just inherently a more personal medium.
(So you can ask me questions there which I will often answer; the same can’t be said for here. That’s just one of the perks you have when you’re on my newsletter… 😉)
So if you haven’t subscribed to my daily newsletter yet? Do that here.
Otherwise?
Enjoy this inferior – albeit still quality – version on this page. You’ll likely pick up a “short list” of some valuable ideas & insights all the same.
What if AI is out to kill your supplement business?
Consumer Cellular – a phone company – has been running ads featuring a human operator……and a thwarted, unhappy robot. The ads ...
A 100% proven way to piss off (and lose) a customer forever.
We all know the phrase that is now de rigueur in retail sales: "The customer comes first." I'd like to ...
How to profit from your competitors’ refusal to un-stupid themselves…
"What gives you opportunities is other people doing dumb things. And I'd say that in the fifty-eight years that we've ...
Why God (e)mailed daily…
There's a marketing truism that says: "The fortune is in the follow-up." This will be true in 100 years, it’s ...
I guess I’m a podcaster now?
We’re taking a break from our regularly scheduled programming to announce that yours truly, was on a podcast recently.Yes:I briefly ...
How to turn your unsubscribe button into a cost-cutting machine…
Fisher Investments became the biggest advertiser in their category by running ads which, in effect, say: ‘If you ain’t got ...
Why few give a damn about your “content” (email “content” especially…)
No one cares about "content." That's not what marketing – email or otherwise – is about. Content is lifeless & ...
The ruthless email tutelage of Sun Tzu…
Warren Buffett achieved a 19.7% annualized return – during his 60-year career – compared to the S&P500’s “meagre” 10.5%. Now ...
How to prime your email list for a (not unlikely) record-breaking Black Friday…
Most wild animals sense an oncoming tsunami and quickly move to higher ground – away from the vulnerable beaches and ...
An anti-email strategy “embedded” inside the DC Universe…
Alvin Schwartz is best known for some of his Batman and Superman comic-book stories. But he also created a completely ...
Why you’re likely committing mass-scale email adultery…
A Dr. Phil episode titled “Flirts, Teases, and Women Who Hate Women Who Flirt” aired in 2002. And as you can probably ...
Results of a blatantly sexist (and unethical) email split-test…
You arrive home after a visit to the grocery store: “Honey, I’m home!” No response. “Hello?” Still no response from ...
Avengers: Yawnday
Avengers Doomsday trailer came out recently, and the reactions have been…Interesting:==="this is a bigger threat than we've ever faced...." yawn, okay ...
Selling supplements in a vacuum…
===Your Entire Stack = 20% off ⚡⚡===🚨FLASH SALE🚨 15% off until tomorrow!===HUGE Protein Sale 💰===Spend $75 and get FREE Creatine ...
How to laser other supplement brands OUT of the inbox!
When Superman came out of nowhere and leapt tall skyscrapers to fascinate America's youth like nothing before him… It was ...
The great A.I.qualization of the sport supplement industry…
The great ad man Jack Trout, of Ries & Trout, wrote a book titled: “Differentiate Or Die” back in 2000. Trout made ...
Why pedos grin at your image-heavy content…
I exiled the “sharenting” dad straight out of my friend's life – who became a first-time father – last year.He ...
How to rid yourself of costly email “deadwood”…
Iceland is one of the safest countries on the planet: Violent crimes are so rare that not only is the ...
Why your emails might be a magnet for discount-vultures (and how to SHUN them away for good!)
In 1936, Dale Carnegie wrote what would eventually become the monster bestseller book:“How To Win Friends and Influence People.”To this ...
“Capybaras have to GO!”
Suppose you sell Capybara merchandise (bear with me):Stickers… t-shirts… mugs… plushies… phone protection…Very fun work.You’ve built a sizeable following of ...
How to stop selling protein like an elevator exec…
Nobody was willing to build skyscrapers back in the 1800s.Building them wasn’t actually a problem…Everyone was just scared shitless of ...
Five Guys’ 27¢ on-demand dopamine-rush secret…
One of my favourite hotels had a young doorman who was sensational and played the doorman role perfectly: He knew ...
Timid marketers have skinny kids.
===Hi Frane,Another email? Yes, yes we know…===The email then continued to “apologize” for bothering me……and segued into a pitch to ...
Why there’s money in mockery…
===Why Brands Should Stop Fighting Negative Reviews and Start Embracing Them.A study suggests that companies appear more confident—and funnier —when ...
A twisted psychological trick (used by Ted Bundy) that makes emails sound “surprisingly” real & authentic…
The first Avengers was the highest-grossing movie at the box office in 2012. But according to a site – which ...
How to take the tampon out of your marketing…
I almost saw a 60-pound pitbull rip a meek terrier to shreds this morning while walking through the park.The owner ...
The EXACT email sending time people are most likely to convert at…
Marketing is a system governed by rules – and the tactics around it only function when the rules underneath are ...
Why Napoleon would’ve hated how AI is used…
George Bush kept a room full of 3x5 cards his whole life.Every time he met someone……he started a card with ...
How to (legally & ethically) make people chemically addicted to your emails…
A few readers of this newsletter have expressed that my emails are some of the first things they read about ...
Trillion-dollar (with a T) inbox differentiation…
Here’s a very straightforward test to gauge how differentiated your email marketing is – i.e. how much you do/don’t stand ...
Financial fentanyl…
“Hey, I just bought you this dress. Do you like it?”“Aww thank you, it’s beautiful, how much did it cost?” ...
The opportunity cost of HTML graphics-heavy emails…
===WHY DOES THE PLAIN TEXT EMAIL HAVE DOUBLE THE AMOUNT OF ORDERS THIS IS GIVING ME A COMPLEX AND MAKING ...
“B-but… only 17% opens!!”
Ad agency days story time:A colleague of mine was helping an e-commerce client (the exact niche escapes me) with their ...
An almost brain-dead-simple way to make indecisive customers ante up…
===I’m a 26-year-old male, and I have a problem with indecisiveness. A banal example: when I have a choice between ...
Why I believe PPCs have reached their zenith…
In December 2025, European regulators forced Meta to change how their ads work in EU.They forced Zucc to gut ad ...
How to beat bigger supplement brands even if you don’t have a pot to piss in nor a window to throw it out…
Do you want to know the forbidden… industry-shaking… billion-dollar secret to absolutely obliterating the giant supplement brands and leaving them ...
How to almost never end up on the wrong side of Gmail’s draconian algorithm…
We’re about 4 years into the AI “era” – and it’s been clear for a while that the trend has ...
List of industry jargon your customers probably loathe hearing about…
'Leverage.' 'Reach Out.' 'Circle Back.' The Corporate Jargon We Hate The Most So went the title of one WSJ article ...
Fare thee well SEO…
Google just announced that May 26th might be SEO’s judgment day:Their search will start prioritizing AI-generated answers over human-written website ...
The sneaky Deadpool secret to pulling out sales like a rabbit out of a hat…
Out of the top 5 highest-grossing R-rated movies in history… The Deadpool ones hold the #1, #4, and #5 spots ...
An email test 99% of the supplement industry flunks…
The word authority has the word author in it.My authority in this field does not come from claiming expertise – ...
You have to be tough if you’re gonna be stewpid…
If you want to see a real-time example of Blind Spot #1 inside my book….Simply log onto Twatter right now ...
Bulldozer marketing.
Right now people are tired, worn out, lost, skeptical and cynical – most still haven't recovered from the pandemic......let alone ...
AI is indirectly making email great again (thanks ScammyGPT!)
The head of Instagram said Al has ‘greatly impacted the user experience and that ‘the square photo feed is ”dead."’Now ...
How email can help you offset soaring gas prices…
“I sincerely believe that money as a unit of payment is not real.” the man in handcuffs explained to the ...
How to get your emails consumed like hotcakes laced with crack cocaine…
The only email type worse than a blatant sales pitch… …is a lecturing email. i.e., You’re actively teaching them something ...
Why I don’t A/B split-test emails…
I was reading this blog post from Klaviyo on “How to build an email marketing strategy that elevates the customer ...
The profitable case for being a control freak…
===Did you ever notice that when you're fat, men don't look you in the eye? They look across your shoulder ...
I’m retiring.
A headline caught my eye as I was reading Business Insider:“The hottest job in tech: Writing Words”The article covered how ...
How to jolt a “dead” newsletter back to life…
What hope of success does a marketing email – like the one below – have?===Unlock 10% Off On Our Hottest ...
