Welcome to Email Echoes.
On this page, I feature just some of the emails that I have published in my daily newsletter.
I do this because I like keeping a little collection of all the emails that:
A) I really liked, and thought they were worth „immortalizing“ here…
B) I got really good engagement & response to – so I figured that’s also a good enough reason to warrant „immortalizing“ them here…
Although I both prefer – and recommend – the original email experience to this…
Because I can’t engage & interact with you here in the same way I can with emails. Email is just inherently a more personal medium.
(So you can ask me questions there which I will often answer; the same can’t be said for here. That’s just one of the perks you have when you’re on my newsletter… 😉)
So if you haven’t subscribed to my daily newsletter yet? Do that here.
Otherwise?
Enjoy this inferior, albeit still quality, version on this page. You’ll still likely pick up a “short list” of some valuable ideas & insights for sure.
An almost brain-dead-simple way to make indecisive customers ante up…
=== I’m a 26-year-old male, and I have a problem with indecisiveness. A banal example: when I have a choice […]
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Why I believe PPCs have reached their zenith…
In December 2025, European regulators forced Meta to change how their ads work in EU. They forced Zucc to gut […]
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How to beat bigger supplement brands even if you don’t have a pot to piss in nor a window to throw it out…
Do you want to know the forbidden… industry-shaking… billion-dollar secret to absolutely obliterating the giant supplement brands and leaving them […]
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How to almost never end up on the wrong side of Gmail’s draconian algorithm…
We’re about 4 years into the AI “era” – and it’s been clear for a while that the trend has […]
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List of industry jargon your customers probably loathe hearing about…
‘Leverage.‘ ‘Reach Out.’ ‘Circle Back.’ The Corporate Jargon We Hate The Most So went the title of one WSJ article […]
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Fare thee well SEO…
Google just announced that May 26th might be SEO’s judgment day: Their search will start prioritizing AI-generated answers over human-written […]
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The sneaky Deadpool secret to pulling out sales like a rabbit out of a hat…
Out of the top 5 highest-grossing R-rated movies in history… The Deadpool ones hold the #1, #4, and #5 spots. […]
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An email test 99% of the supplement industry flunks…
The word authority has the word author in it. My authority in this field does not come from claiming expertise […]
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You have to be tough if you’re gonna be stewpid…
If you want to see a real-time example of Blind Spot #1 inside my book…. Simply log onto Twatter right […]
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Bulldozer marketing.
Right now people are tired, worn out, lost, skeptical and cynical – most still haven’t recovered from the pandemic… …let […]
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AI is indirectly making email great again (thanks ScammyGPT!)
The head of Instagram said Al has ‘greatly impacted the user experience and that ‘the square photo feed is ”dead.”’ […]
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How email can help you offset soaring gas prices…
“I sincerely believe that money as a unit of payment is not real.” the man in handcuffs explained to the […]
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How to get your emails consumed like hotcakes laced with crack cocaine…
The only email type worse than a blatant sales pitch… …is a lecturing email. i.e., You’re actively teaching them something […]
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Why I don’t A/B split-test emails…
I was reading this blog post from Klaviyo on “How to build an email marketing strategy that elevates the customer […]
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The profitable case for being a control freak…
=== Did you ever notice that when you’re fat, men don’t look you in the eye? They look across your […]
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I’m retiring.
A headline caught my eye as I was reading Business Insider: “The hottest job in tech: Writing Words” The article […]
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How to jolt a “dead” newsletter back to life…
What hope of success does a marketing email – like the one below – have? === Unlock 10% Off On […]
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How a Persian “flying carpet” salesman can help make you less discount-dependent…
“Why does my steak taste… bland?” “Ask the stewardess for some salt”, replied the co-pilot. “I did – it’s already […]
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The ONE marketing channel I’d use if you held a gun to my head and told me it has to work… (no – it’s NOT email!)
Next year will be 10 years since I started my lifting/bodybuilding journey. And I have noticed something peculiar after dealing […]
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I have become email, the destroyer of inboxes…
My girlfriend opens the door to my room: „What are you doing? I’ve been hearing your keyboard clank for hours […]
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Why you probably aren’t paranoid enough…
„Were you worried that people had forgotten about Queen?“ „That’s always the back of your mind after years without an […]
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A shrewd time zone trick to soar your email conversions up to 33%!
If you’ve been reading my emails for some time now, you’ll have noticed that I always send them out at […]
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“Delusion Under Influence”
On June 15, Zuckerberg will pull the plug on cartoon characters nobody used the Metaverse. Oh no! That’s terrible news […]
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How the ballooning world population is fecking up your marketing… (and the ONE thing you can actually do about it!)
We’re ending this 4-day breakdown of 4 particular maxims from David Ogilvy’s phenomenal 1972 ad titled: “How to create advertising […]
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An obscure email marketing misconception still going strong in 2026…
Moving forward with maxim #3 of the 4-day breakdown of 4 particular maxims from David Ogilvy’s phenomenal 1972 ad titled: […]
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Why your emails are likely inflicting cognitive distress onto your customers (and a dirt-simple way to stop it…)
Continuing with maxim #2 in need of an update. Here’s some context in case you missed yesterday’s email: I’m doing […]
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How the world’s ugliest car can help you siphon more email profits…
Every once in a while I like to go back to the fundamentals – to revisit and reinforce certain principles […]
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Why I’m such an “insensitive” rat-bastard…
In came a “question” from a reader RE my last email titled: “How to sell supplements during the Iran war…” […]
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How to sell supplements during the Iran war…
When you’re selling to a confused world – a world that’s been scared to death over the past few years… […]
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How to grab attention (un)successfully…
„Your name is in the Eipstein Files.“ So went the Subject Line from the screenshot of an email I saw […]
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What playing the email game to WIN’s like…
You’ve probably heard how a Hollywood movie has to make 2.5 – 3x its budget to be profitable nowadays… Some […]
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Candid conversation with a “Mad Men” era advertising legend…
I’ve been reading a 65-year-old book written by an old-school “Mad Men” ad agency era legend – “Communications of an […]
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Elev8 responds to my ¢0.02?
I sent out an email yesterday titled: “The gutsy secret to 10x-ing the number of eyeballs your brand gets (timid […]
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The gutsy secret to 10x-ing the number of eyeballs your brand gets (timid marketers beware…)
The Arnold Classic event just ended, and it’s interesting how the biggest talking point should’ve been Andrew Jacked – the […]
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The case against “data-driven” email marketing…
As I was shaving my beard today, a realization flicked right into my cerebral cortex: I have stopped using Gillette […]
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This supplement brand insulted me!?
For a very long time, a giant % of southern US citizens… (Think Texas, Oklahoma, Arkansas etc.) …were infected by […]
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How Tom Cruise unintentionally bazooka’d Ray Ban’s sales up 30%…
True story: After the first Top Gun movie hit the screens back in 1986, Ray Ban’s Aviator sunglasses… (The kind […]
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Resisting the urge to yell…
*Ding Dong* Rang the doorbell at my house (today). So I opened the door to see a younger guy in […]
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Why so many smoking-hot, intelligent women end up with idiotic abusive a-holes…
In my previous place of residence… I had this neighbour – Lara. Now Lara had this problem where she just […]
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$300MM empire-building secrets of a former crack addict…
=== Will you shut the fuck up, my god. This is why I don’t come to these things – y’all […]
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AI-generated email bingo.
The reason people will stop using AI to do their emails… their ads… pretty much any form of content… Is […]
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12 reasons why the plain-text email reigns king.
(1) It will make you INSTANTLY stand out in a sea of the same ol’ same ol’ graphics-heavy marketing emails. […]
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“BETRAY YOUR AUDIENCE!”
Picture this: You’re at a movie festival/event, and someone with a camera comes up to you and asks you… „What […]
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Breakdown of Hank’s story-selling masterclass.
All right, something different for an email today. I’ll break down that one 5-minute segment of Hank pitching Gus Fring […]
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What business are you TRULY in? (Hint: It’s not supplements…)
=== HARRY: So the operator selects the site? RAY: Yeah. HARRY: He picks the property? RAY: Right. HARRY: You provide […]
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How strippers can induce a drug withdrawal-like feening for your emails…
There’s this bar in Soho UK, where you pay £100 for a bottle of champagne. (It’s also not really champagne […]
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“The Andromeda update just killed my business, and probably yours too?!?”
Was the title of a post in r/FacebookAds. And all say is that the comments were a bloodbath: === Cost […]
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Why you may soon have to start laying off your marketing department…
„Holy shit“ were the exact words I uttered out loud after putting my calculator down a mere five minutes ago. […]
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“Vanilla Marketing”
Just finished ordering some more of my usual protein powder BUT this time from another store… (The one I order […]
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The exotic Victorian era cure for un-boring your emails…
„But what about people’s short attention spans?“ the journalist asked, intrigued. „Who will read four pages in small type?“ „Aha!“ […]
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Why your email marketing may need a round of chemotherapy…
Rant incoming. So some context: About a month ago, a guy brutally stabbed his girlfriend 30 times – killing her […]
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How to attack each email with a potentially very profitable right frame of mind…
So my pet cat of nearly 10 years is slowly dying – she has an inoperable brain tumour that’s going […]
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How to almost never end up spam reported…
The „report as spam“ feature was initially invented to combat the growing amount of emails which looked like fraud, scam, […]
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Did Google just kill email marketing?
So I have just finished reading Google’s blog post titled: „Gmail is entering the Gemini era“ (Gemini being Google’s very […]
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13 reasons why you should email daily.
(1) It will make you stand out from the competition – almost no one emails a few times a week, […]
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What Hitler taught me about email marketing…
You may remember that pretty “controversial” email I sent out recently… (At least by the number of responses I got […]
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Possibly my most controversial email so far…
I debated whether I wanted to send this email out or not… But I ultimately decided to do it – […]
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How Trump can make your emails more magnetic…
Take a look at this headline I read in the “Opinion” section of the Wall Street Journal today: How Trump […]
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Why i believe 2026 might be an amazing year for email…
I am an email marketer by trade – and therefore carry a certain bias – so take this email with […]
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My 3 rules for business in 2026
Since 2026 is just around the corner, I thought I’d end the year by revealing the 3 core business rules […]
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Why AI might be killing you diabetes-like slowly…
Since my last email „Hiring for a head of storytelling…“ Got quite a lot of traction (some replies were… interesting) […]
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“Hiring for a head of storytelling…”
One of the first things I do every morning is read the papers – specifically the Wall Street Journal. Today, […]
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Why my “Email Storyselling” methodology may not be mental health friendly…
A reader asks: ===== I just finished your Book and am going through the email breakdowns. I noticed you have […]
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How to stay out of spam/promo tabs by donating to charity…
If you usually donate a certain amount of money – every year – to charity… Then here’s how to use […]
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What Zack Snyder knows about the perfect email length (and how you can profit like gangbusters from it…)
There’s this stat roaming around how humans have a goldfish-level attention span – something like 7-8 seconds before they get […]
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The pick-up artist secret to dealing with trolls, haters, critics and 1-star reviewers…
There’s been quite a shake-up in the bodybuilding/fitness industry recently. Apparently, the „godfather“ of the entire ‘science-based’ lifting community – […]
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Making your emails almost neurologically irresistible to read…
„How come you’re watching Masterchef with me?“ asked my girlfriend. „I thought you didn’t like it.“ „I don’t,“ I reply, […]
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A sneaky technique to exile any doubt or skepticism around your supplements…
At the start of the 2000s, the U.S. national debt was about $5.7T – or roughly 56% of GDP. Today? […]
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The biggest YouTubpreneur blatantly copied my email?!?!?
Two days ago I sent out an email with the Subject Line: „Two-way door.“ (Go read that email right now […]
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Two-way doors.
Back in the summer of 2012, the guys over at Amazon had a board meeting. Now one of the points […]
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Why repulsion marketing > attraction marketing
Alec Baldwin has blood on his hands. (Well… I meant it metaphorically – but now I’ve realised he literally has […]
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How to stop landing in the promotions tab… forever
Okay, maybe not forever – nothing is ever 100% when it comes to the beast that is email deliverability… And […]
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Image-heavy emails are NOT as stimulating as you may think…
I’ve been driving around more frequently as of late. So to kill the time – but while still doing something […]
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