How to shun the greedy deal-sucking chargeback succubus away from your supplement biz…

I came across the following tweet from an irate supplement business owner:

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Some customers can be very greedy #discounts #samples #freedelivery Come on you can’t have it all…

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Then just a day later, he tweeted this (supposedly related to the prior post):

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Chargebacks?! Why? Why don’t customers read T&Cs!!

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A couple months ago, I saw a ‘Cease & Re-Desist’ letter from Costco sent to a customer exploiting their return policy.

Costco:

You know you’re a bottom-of-the-barrel consumer when you have to exploit a company with perhaps the most generous returns policy…

The point?

Post-mid 2010s there’s definitely been a noticeable decline in customer quality.

You’ll find them nagging your CS; initiating chargebacks for no reason; and squeezing you out for every last drop of “value” they can get out of you…

…at almost every corner.

The corporate world calls these people “value-oriented customers”…

I call them a greedy deal-sucking chargeback succubus.

And equate them to a virus.

Why?

Because the only way you can get rid of them is by cutting them off.

(Or quarantining – if you’re already plagued – recovering, and then cutting it off.)

This means curating heavily.

i.e. practicing what I call repulsion marketing.

(Wrote more extensively about it in the “Why repulsion marketing > attraction marketing” email – it’s on my Email Echoes page.)

Repulsion is at the forefront of my Email Storyselling methodology – it’s deliberately designed for some customers to love them dearly…

…and others to hate it passionately.

And most importantly:

For the lukewarm/milquetoast people to make up their mind – choose which cohort they belong in – and stop wasting your time, bandwidth and money sitting on your newsletter doing nothing.

If you’re interested in the “how” behind this…

Then check out any of the 11 example Email Storyselling-esque emails I have in the Appendix section of my book.