Author name: Frankie

When Superman came out of nowhere and leapt tall skyscrapers to fascinate America’s youth like nothing before him… It was […]

The great ad man Jack Trout, of Ries & Trout, wrote a book titled: “Differentiate Or Die” back in 2000.  Trout made

I exiled the “sharenting” dad straight out of my friend’s life – who became a first-time father – last year.

Iceland is one of the safest countries on the planet: Violent crimes are so rare that not only is the

In 1936, Dale Carnegie wrote what would eventually become the monster bestseller book: “How To Win Friends and Influence People.”

Suppose you sell Capybara merchandise (bear with me): Stickers… t-shirts… mugs… plushies… phone protection… Very fun work. You’ve built a

Nobody was willing to build skyscrapers back in the 1800s. Building them wasn’t actually a problem… Everyone was just scared

One of my favourite hotels had a young doorman who was sensational and played the doorman role perfectly: He knew

=== Hi Frane, Another email? Yes, yes we know… === The email then continued to “apologize” for bothering me… …and

=== Why Brands Should Stop Fighting Negative Reviews and Start Embracing Them. A study suggests that companies appear more confident—and

The first Avengers was the highest-grossing movie at the box office in 2012. But according to a site – which

I almost saw a 60-pound pitbull rip a meek terrier to shreds this morning while walking through the park. The

Marketing is a system governed by rules – and the tactics around it only function when the rules underneath are

George Bush kept a room full of 3×5 cards his whole life. Every time he met someone… …he started a

A few readers of this newsletter have expressed that my emails are some of the first things they read about

Here’s a very straightforward test to gauge how differentiated your email marketing is – i.e. how much you do/don’t stand

“Hey, I just bought you this dress. Do you like it?” “Aww thank you, it’s beautiful, how much did it

=== WHY DOES THE PLAIN TEXT EMAIL HAVE DOUBLE THE AMOUNT OF ORDERS THIS IS GIVING ME A COMPLEX AND

Ad agency days story time: A colleague of mine was helping an e-commerce client (the exact niche escapes me) with

=== I’m a 26-year-old male, and I have a problem with indecisiveness. A banal example: when I have a choice