Author name: Frankie

Nobody was willing to build skyscrapers back in the 1800s. Building them wasn’t actually a problem… Everyone was just scared […]

One of my favourite hotels had a young doorman who was sensational and played the doorman role perfectly: He knew

=== Hi Frane, Another email? Yes, yes we know… === The email then continued to “apologize” for bothering me… …and

=== Why Brands Should Stop Fighting Negative Reviews and Start Embracing Them. A study suggests that companies appear more confident—and

The first Avengers was the highest-grossing movie at the box office in 2012. But according to a site – which

I almost saw a 60-pound pitbull rip a meek terrier to shreds this morning while walking through the park. The

Marketing is a system governed by rules – and the tactics around it only function when the rules underneath are

George Bush kept a room full of 3×5 cards his whole life. Every time he met someone… …he started a

A few readers of this newsletter have expressed that my emails are some of the first things they read about

Here’s a very straightforward test to gauge how differentiated your email marketing is – i.e. how much you do/don’t stand

“Hey, I just bought you this dress. Do you like it?” “Aww thank you, it’s beautiful, how much did it

=== WHY DOES THE PLAIN TEXT EMAIL HAVE DOUBLE THE AMOUNT OF ORDERS THIS IS GIVING ME A COMPLEX AND

Ad agency days story time: A colleague of mine was helping an e-commerce client (the exact niche escapes me) with

=== I’m a 26-year-old male, and I have a problem with indecisiveness. A banal example: when I have a choice

In December 2025, European regulators forced Meta to change how their ads work in EU. They forced Zucc to gut

Do you want to know the forbidden… industry-shaking… billion-dollar secret to absolutely obliterating the giant supplement brands and leaving them

We’re about 4 years into the AI “era” – and it’s been clear for a while that the trend has

‘Leverage.‘ ‘Reach Out.’ ‘Circle Back.’ The Corporate Jargon We Hate The Most So went the title of one WSJ article

Google just announced that May 26th might be SEO’s judgment day: Their search will start prioritizing AI-generated answers over human-written

Out of the top 5 highest-grossing R-rated movies in history… The Deadpool ones hold the #1, #4, and #5 spots.