Author name: Frankie

The word authority has the word author in it. My authority in this field does not come from claiming expertise […]

If you want to see a real-time example of Blind Spot #1 inside my book…. Simply log onto Twatter right

Right now people are tired, worn out, lost, skeptical and cynical – most still haven’t recovered from the pandemic… …let

The head of Instagram said Al has ‘greatly impacted the user experience and that ‘the square photo feed is ”dead.”’

“I sincerely believe that money as a unit of payment is not real.” the man in handcuffs explained to the

The only email type worse than a blatant sales pitch… …is a lecturing email. i.e., You’re actively teaching them something

I was reading this blog post from Klaviyo on “How to build an email marketing strategy that elevates the customer

=== Did you ever notice that when you’re fat, men don’t look you in the eye? They look across your

A headline caught my eye as I was reading Business Insider: “The hottest job in tech: Writing Words” The article

What hope of success does a marketing email – like the one below – have? === Unlock 10% Off On

“Why does my steak taste… bland?”  “Ask the stewardess for some salt”, replied the co-pilot. “I did – it’s already

Next year will be 10 years since I started my lifting/bodybuilding journey. And I have noticed something peculiar after dealing

My girlfriend opens the door to my room: „What are you doing? I’ve been hearing your keyboard clank for hours

„Were you worried that people had forgotten about Queen?“ „That’s always the back of your mind after years without an

If you’ve been reading my emails for some time now, you’ll have noticed that I always send them out at

On June 15, Zuckerberg will pull the plug on cartoon characters nobody used the Metaverse. Oh no! That’s terrible news

We’re ending this 4-day breakdown of 4 particular maxims from David Ogilvy’s phenomenal 1972 ad titled: “How to create advertising

Moving forward with maxim #3 of the 4-day breakdown of 4 particular maxims from David Ogilvy’s phenomenal 1972 ad titled:

Continuing with maxim #2 in need of an update. Here’s some context in case you missed yesterday’s email: I’m doing

Every once in a while I like to go back to the fundamentals – to revisit and reinforce certain principles