I exiled the “sharenting” dad straight out of my friend’s life – who became a first-time father – last year.
He is/was one of those parents who quite liked sharing his son on social media:
- A birthday post…
- A stroll at the park Instagram story…
- Our first haircut post…
- New pyjamas status update…
All with his son’s face…
Being fully visible and exposed to anyone on the World Wide Web.
Since we go way back and our relationship is deep enough that we can be truly candid with each other…
I brought this “issue” up with him:
(He was befuddled why I even deemed this an issue at first.)
Now I could’ve just gone with logic – I could’ve just told him there’s a thriving black market for kids’ social security numbers… birthdays… names and pictures for financial scams.
(Creditors usually don’t verify applicants’ age, so scammers could potentially open up a credit card – without anyone noticing – up until the kid grows up and wants a card of his own.)
I also could’ve told him about the panoply of cases…
Where kids are SUEING their parents because of some goofy Instagram pic.
e.g. a “cute” pic of 6-year-old them picking their nose.
(That same pic then being warped/paraded around later in their life – used to bully and/or haunt them as an adult.)
Good for them honestly.
Anyway:
I could’ve gone all dialectic and told him those facts & stats on why it’s a bad idea to post his son on socials…
But instead?
I showed him a news story with the following headline:
“ABSOLUTE SICKOS: Horrified mom ‘cried uncontrollably’ when she found SEX DOLLS on Amazon ‘made using her 8-year-old daughter’s image’”
Yes, childlike sex-doll commerce is a real, emerging and recurring thing.
(France went after Shein last year because they were selling childlike dolls & sex toys on the platform.)
The cretinous paedo deviants, grinning in your mentions, the moment you post a picture of your son on Facebook…
…are the same ones making a sex doll out of him with the use of AI/3D tech.
Speaking of AI:
Even if they don’t go as far as making a full-blown sex doll/toy out of your infant…
…they’re probably making a full album’s worth of deepfakes for sale to the next basement-dwelling Antichrist on the dark web.
And once that picture was in his head?
(1) He immediately stopped brushing this off, shut up, and shortly after took EVERY picture of his son off of socials.
(2) He and his wife now think thrice before sharing any of their son’s pics online – and have even gone as far as to tell their family/relatives they’re to notify them if they plan on posting their son’s picture online.
Once I planted that vision in his head…
(Instead of throwing facts/logic at him…)
It was extremely difficult for my friend to “unsee” it.
Notice one more thing:
I put that vision in his – and now, your – head…
With merely my words.
I didn’t need fancy graphics or a “custom” AI-generated image or a quirky GIF to do any of the above.
Frankly?
Doing any of the above would have been WEAK!
Weak compared to the mental image I conjured up in his head…
…all based on his own experiences/ worldviews/ fears/ feats/ anxieties/ children/ loved ones via the words I used.
Those words let his OWN imagination create the “image” – it’s magnitudes more powerful.
Hence why it played a massive role in the success of Spielberg’s “Jaws” too.
(Can read about why/how more in-depth in my “Image-heavy emails are NOT as stimulating as you may think…” email – it’s uploaded on my Email Echoes page.)
I hope the parallels to email marketing are jumping out at you.
Specifically:
The reason (or at least one of them – the rest are in my book) why I run with the plain-text email approach…
…instead of the standard fancy HTML graphics one.
I will always argue that the best “images” – whether you’re selling a pre-workout or the idea to stop posting your kids online – come from the reader’s own imagination.
Unless, I suppose…
You prefer your reader/subscribers/customers scrolling through your emails…
…instead of being engaged with it.
(You know, the state of mind where they actually might decide to BUY something…)
But then you also probably think YOUR business is different.
“Not my unicorn!”
(*cough* it’s not *cough*)
Keep thinking that if it makes you feel safe.
Just know if you do?
Then you’re probably on the wrong newsletter, in the wrong saloon – I’m not here to be your adult therapy…
I’m here to help you extract a small fortune through your emails via, in short, what I call my Email Storyselling method.
And using the potent plain-text emails is at the forefront of it.
[Part of this email’s content has been removed from this Email Echoes version of it.]
Get the Next Issue of My Newsletter Delivered Straight to Your Inbox
I send an email (like the one you just read) every day on just some of the strategies & systems needed to give the subscribers on your email newsletter an experience SO GOOD… they’ll simply refuse to buy supplements from anyone else afterwards (the sheer thought of doing so triggers guilt). And when you hop onto my newsletter you’ll also get my Book: “Emails Without Bite: The 7 Email Marketing Blind Spots Your Sports Nutrition Brand May Be Heftily Paying For“ as a welcome gift for hopping on board.