No one cares about “content.”
That’s not what marketing – email or otherwise – is about.
Content is lifeless & soulless – it doesn’t have a direction and/or a real reason for being.
(Especially content generated by a stochastic pattern recognition machine AI.)
If that’s what your emails are like?
Few will be interested.
(And thus, even fewer will buy from them.)
There are two strategic levels – I work on – when emailing:
Connection & attraction.
Connection is formed through empathy.
It is created when someone knows you “get” them, and it happens – naturally – as a result of the first step of this process…
…where we focus on understanding the emotional condition of our prospects/customers.
The following emails (all real – taken from my inbox – from real supplement brands) fail at this:
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Don’t Miss Out on 20% OFF Your Favourite Supps🔥
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Protein Blowout • Whey 6 Lb for $49.99 • Creatine from $9.99
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This Deal Is Unmatched 😏 BOGO 50% OFF
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20% Off Brandwide Sale Starts Now 🔥
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🚀Huge BOGO Sale🚀
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(Why they fail is covered inside my book – Blind Spot #5 to be specific.)
Which brings me to the second strategic level – attraction.
Attraction is something that can be generated in multiple ways.
But one of the best ways?
Differentiate yourself – and your emails – so completely from any and all of the other choices…
(Which the above emails also failed to accomplish…)
…that you basically become a “market of one.”
This happens when your customers cannot get exactly the emails you send… what you do in them… in the way you do them… from any other source… anywhere.
When this is the truth in their mind?
An “apple-to-apple” comparison is no longer possible between you and other supplement brands.
You are no longer a supplement brand to buy from…
You are the supplement brand to buy from.
Will not explain.
[Part of this email’s content has been removed from this Email Echoes version of it.]
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