Word on the Meta block is the new hot thing that works is so-called “founder ads”.
Apparently:
More and more founders/execs are stepping behind the camera and sharing their stories.
I took a cursory glance at the Meta ads library and…
It seems these ads are ripping.
Well, well, well…
How the turntables have turned.
Who would’ve guessed that a more “human” approach to marketing in a land of ChatGPTanese…
…would work like gangbusters?
Certainly not me!
I definitely didn’t write a panoply of emails about it since the end/start of last/this year!
(*cough* like here, and here *cough*)
*ahem* All right, obnoxious gloating aside:
It was fairly clear to me that sending authentic, original emails without a dash of AI…
…in an environment where 3/4 of online platforms were spat out by the borg…
Makes you stand out like a nun in a brothel.
And that’s an official stat actually – 74% of websites on the World Wide Web…
…are now AI-ridden.
But worse?
It was a mere 0-5% PCG.
(Pre-ChatGipity.)
I have no idea why this doesn’t concern way more people – nobody is talking about this.
But maybe…
That’s actually terrific?
It was Napoleon who said: “Never interrupt your opponent while he’s making a mistake.”
So this just makes my job, to stand out in the inbox, magnitudes easier.
Then again…
Maybe AI truly is everything its overlords – making all these incestuous and circular 11-digit deals – are saying it is…
…and I’m just a cynical, blind naysayer missing out and being left behind in real time?
What the hell do I know at the end of the day?
I’ve only made my former client a small fortune by sending daily, polarizing, plain-text marketing emails…
(ZERO so-called generative AI used…)
…in an industry where 99% of brands send infrequent, vanilla and overly HTML graphical emails.
I wonder why that is.
(It seems I wasn’t done with the obnoxious gloat and self-aggrandizement. Oh well 🤷♂️)
Anywho:
If you’re as sardonic as I am about AI…
[Part of this email’s content has been removed from this Email Echoes version of it.]
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