Most other house-cleaning sprays have some boring names like “Lysol“, “Clorox“, “Fabuloso“, et cetera.
Not to mention:
They also come in these sterile hospital colours like dark blue and/or white.
And then there’s “Pink Stuff“.
It’s called Pink Stuff…
…and it comes in a blazing pink packaging.
Talk about standing out on the shelves.
This profound differentiation is probably a major reason they did £150M in sales before being acquired in 2025.
Supplement brands could learn a thing or two from it.
(At least for their email game.)
Considering 99% of emails in this space sound like this:
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20-30% Off All Brands • MyProtein TwinPack $27.99 • Creatine 1000g $25.99
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Final Hours: 20% Off Sitewide Ends Tonight ⏰
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Weekend Flash Sale: Extra 10% Off Bestsellers💥
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PAYDAY 💰 Let’s go → Up to 26% off all products 🤝 All gummies + protein, restocked
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Fuel Up Before Our 20% OFF Sitewide Sale is Gone ⏳
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(All real emails from 5 “different” supplement brands blessing my inbox.)
Yikes.
The sharper knife in the drawer – i.e. the email differentiation game – can be found inside my book.
(Blind spot #3 chapter specifically.)
Not saying it will propel you to £150M in sales…
…but it will make you stand out like a nun in a brothel.
Would that help you somehow make LESS moolah?
Anyway…
[Part of this email’s content has been removed from this Email Echoes version of it.]
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