How Trump can make your emails more magnetic…

Take a look at this headline I read in the “Opinion” section of the Wall Street Journal today:

How Trump Became the Unlikely Champion of Easing Marijuana Restrictions

Or take another headline from that very same section:

Can a Hemorrhoid Cream Be Cool?

These headlines are a perfect demonstration of my Subject Line writing framework – in Blind Spot #3 – from my Book.

These headlines made me click on the article… EVEN THOUGH I have no interest in marijuana, politics, nor am I suffering from hemorrhoids.

(Thankfully.)

So just IMAGINE how powerful my Subject Line framework is…

…if you also make it relevant to your reader’s desires, goals and interests.

(If you want to see a few examples of this for the bodybuilding/fitness market specifically? You have 11 email examples in the Appendix of my Book.)

But this is essentially one of the reasons why I’m subscribed to a bunch of tabloids…

Because the headline writers for tabloid papers?

They’re some of the best people in the world at it.

So one of the easiest ways to improve how “grabby” and attention-getting your Subject Lines in the inbox are…

… is just subscribing to the newsletters of some tabloids, and learning by ‘osmosis’.

(And if you’ve gone through my Book, you’ll know how SL’s are roughly 80% responsible for whether your email is going to be successful or not – so if there’s just ONE place to get good at regarding email marketing… it would be SLs.)

Here are a few that I believe write consistently “grabby” headlines:

• Weekly World News (probably my favorite)
• National Enquirer
• Take a Break
• Pick Me Up!
• Wall Street Journal

Note: WSJ uses Trump’s name multiple times almost every single day now that he’s president. So you’ll see some very creative ways how they manage to connect Trump with… well… pretty much anything and any topic.

So I guess you could say that by just reading about Trump every day, you will improve your creativity and your skill at connecting the unconnectable.

(Like in the Trump x Marijuana example.)

“But I don’t like Trump, I don’t want to be reading about I guy I hate every day!”

Well…

To that I’d say that you’re missing out – because you can learn A LOT from the people you don’t like.

(For example, I learned some good stuff from Hitler.)

I’d argue you can learn even MORE from the people you don’t like…

…than the people you like.

But fine.

If you’re a fire-breathing anti-Trumpist… or just don’t feel like clogging your inbox with a bunch of tabloids?

Then you can always just outsource this to me – for some moolah of course.