What Hitler taught me about email marketing…

You may remember that pretty “controversial” email I sent out recently…

(At least by the number of responses I got to it.)

It was the “How Trump can make your emails more magnetic…” email.

I made a point how it probably wouldn’t be of harm to your business – and yourself as well – if you adopted this mindset of learning from both the people you like…

… and the people you DISlike.

I said how I learned a few things from none other than…

Hitler himself.

To which one reader replied to my email and asked:

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I’m curious what stuff you learned from Hitler. Is that true or?

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You bet your sweet heinie that’s true – let me explain:

I found this on Twitter (I refuse to call it X) from someone who read the book: “Hitler: The Memoir of a Nazi Insider Who Turned Against the Führer”.

This person shared what he read on page 53 of that book – specifically the part where old Adolf recognized the absolute importance of not publishing monthly… or biweekly… or weekly… or even semi-weekly.

But daily.

Here are some quotes from the Bohemian Corporal himself:

(That’s a derogatory term for Hitler btw – in case some absolute bellend gets the idea that I’m somehow glorifying him…)

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How can I hammer my ideas into the German people without a press, the newspapers ignore me utterly.

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How can I follow up my successes as a speaker with our miserable four-page Völkische Beobachter once a week? We’ll get nowhere until it appears as daily.

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If he was around today, I am 99.9999% sure…

Hitler would’ve emailed daily.

Hitler understood the absolute power to be gained by staying top-of-mind and by consistently building that relationship with your followers.

(In email terms – your subscribers.)

Yet…

I see very few Sports Nutrition brands email daily – heck, it’s not often that I see someone emailing even once a WEEK!

As I said in my Book…

NOT emailing frequently enough (let alone daily) is probably the biggest Blind Spot – of the 7 – that I feature in there…

(It’s not an accident that’s the longest chapter of the book.)

If you’re reading this and thinking something along the lines of: “Okay I get it, but how do you reckon we come up with an idea for an email EVERY day? It isn’t easy.”

I never said it was easy sport.

In fact:

I even wrote an email – about this – how it might not even be mental-health friendly to email daily with the way i do it!

(It’s the “Why my “Email Storyselling” methodology may not be mental health friendly…” email – I uploaded it to my Email Echoes page just so I can always refer to this ‘how do you come up with ideas for daily emails’ question…)

Lucky for you though…