How strippers can induce a drug withdrawal-like feening for your emails…

There’s this bar in Soho UK, where you pay £100 for a bottle of champagne.

(It’s also not really champagne – it’s actually sparkling cider masquerading as champagne.)

And after you buy it?

One of the girls (with not a lot of clothes on) comes and sits next to you and talks to you for a while.

Now…

There are two types of people – in business – who will have two COMPLETELY different reactions to this:

First:

The Spreadsheet Merchant.

The Spreadsheet Merchant will look at this and say something like:

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Hmmph… we have this incredibly profitable bar, but then we have these girls who seem to be a complete overhead. You know what? Let’s get rid of them. It’ll save us some costs so we might even improve the margins a little bit.

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Now there’s a second:

The Intangibilist.

(I don’t know if this is a real word in the dictionary but I don’t care – I’ll roll with it.)

The Intangibilist can SEE beyond just the pure raw data and balance sheets and P&Ls…

He can SEE how nobody is paying £100 for a fake bottle of champagne…

…without the half-naked girls sitting next to them and keeping them company.

I think you can see the writing on the wall, so I won’t belabour the point any further.

All I’ll say is this:

Apply The Intangibilist’s mentallity to your emails.

My book is a pretty good resource on how to.

And speaking of books…

„The Tyranny of Metrics“ is another wonderful book on this Spreadsheet Merchant vs Intangibilist theme – it’s worth a read.