Why so many smoking-hot, intelligent women end up with idiotic abusive a-holes… 

In my previous place of residence… I had this neighbour – Lara.

Now Lara had this problem where she just couldn’t seem to get involved with good men – it was always one failed relationship after another…

She knew that something was definitely rotten in Denmark.

But she couldn’t figure out what that is – she seemed to be attracted to all the bellends in her life…

…but pushed away all the nice guys who would treat her like she deserved.

And so one day she read one of the emails from the Cosmopolitan newsletter she was subscribed to…

The Subject Line was:

“How to make sure you never get involved in another bad relationship ever again… guaranteed.”

The email featured a CTA for filling out a form if she wanted to be sent more information on this matter.

And so my old neighbour Lara did as instructed – and a few days later…

She got a letter delivered to her by Federal Express.

Now she opened the letter…

And it was a whopping 23 pages long!

Also, stapled to the top of the first page was a packet of aspirin.

Important to note something:

This was the first time – in Lara’s life – that someone had ever FedEx-ed a letter to her…

And it was sure as hell the first time anyone had ever sent her a letter with aspirin attached to the top.

So obviously…

She had to now AT LEAST start reading this to see what it’s all about.

(Who wouldn’t?)

The letter read something like this:

===

Dear Lara,

As you can see, I have attached a couple of aspirin to this letter. I have done this for two reasons:

1) I have something very important to tell you, and I wanted to make absolutely sure I would get your attention…

2) I know the guys you’ve been involved with have been giving you nothing but headaches. But don’t worry – I’m going to show you how to make sure you never waste your time with a guy who will treat you like crap ever again.

Here’s what it’s all about:

I know you’re sick and tired – it’s very frightening to finally come to the conclusion that every single guy you go out with…

…is totally wrong for you.

• They treat you like crap…
• They take you for granted…
• Sometimes they might even be abusive to you…

None of this is foreign to me:

I actually spent 10 solid years going from relationship to relationship, attracting all the wrong guys…

…while pushing away any guy who wanted to treat me well.

I’m not kidding.

(And I never would with this type of stuff.)

I hope your situation isn’t that bad. And chances are… it isn’t.

But listen:

I can tell you exactly why this sort of thing can happen to us.

And…

Why even very intelligent women will go from one bad relationship to the next… EVEN THOUGH we know it’s not good for us!

There are actually several reasons:

One of them?

Oxytocin.

Yeah I didn’t know what Oxytocin was either – until I did some research…

And here’s what I found:

A woman’s body produces this chemical – and when it does…

It strengthens the bonding process between her and whoever prompted her body to produce it.

• It happens when we fall in love…
• It happens when we spend time with our new baby…
• It happens whenever someone makes us “feel good” basically.

(There have even been studies where a woman just thinking about her husband raised the levels of Oxytocin in her body!)

Men have this hormone too – only it’s different for them than it is for us.

Why?

Because as women we produce a lot more estrogen, and estrogen intensifies Oxytocin. While testosterone – which men produce a lot of – actually dilutes the Oxytocin.

But here’s the thing:

According to some recent studies…

If a woman has multiple sexual partners, for example, this will lower her levels of Oxytocin which will in turn CRIPPLE her ability to bond.

And when that happens?

It makes it very hard for her to stay with just one person.

This may or may not apply to you.

Like I said, there are several reasons why some women continually end up jumping from one failed relationship to the next.

But, in case you’re curious, here’s how Oxytocin fits into all this…

===

And then the letter spends about 7 pages going over the exact chemical process of Oxytocin and so on.

Then it reverts to a (somewhat “disguised”) sales pitch about an in-person seminar…

…that will go over all the different reasons why women get involved with the wrong men.

The letter then further explains how the seminar is being given near her home – it will show her how to get her life straightened out etc.

(And there are two or three full pages of nothing but benefit-dripping bullet points speaking directly to her needs and desires.)

And it only costs $499.00 to attend.

PLUS:

She can pay with Klarna and spread out the costs if she wishes to.

AND!

If she walks out before the seminar is over – for whatever reason – she doesn’t have to pay at all.

It comes with a 100% money back guarantee.

(Because that’s how confident the writer is about the power of the seminar.)

There’s no risk at all – Lara can’t lose.

Now consider this:

In THIS scenario with this letter… being sent TO Lara… at THIS moment in her life… with all THESE valuable offers…

Do you really think it matters how long that letter was?

Unequivocal no!

She couldn’t get enough of it – it was filling a need in her!

In fact:

It read a lot more like a page-turning story than a blatant sales pitch for a $499/pop seminar!

Lara didn’t even FEEL like she was “pitched” – at all.

Anyway…

Now I have a slight confession to make:

This story was made up.

Why did I tell you a made-up story?

(Although even if it’s made up… all the facts in it are true.)

Because I wanted to illustrate an important point.

Well…

Two points actually:

1) How you can “disguise” your sales pitches in emails.

(You actually have 11 supplement-specific examples of that in the Appendix of my Book.)

And 2) and more importantly…

How email lengths DON’T matter!

(It applies to everything, not just email, but here I’m focusing on emails specifically.)

Just the fact that you’re reading this 1000+ word email – so FAR – should be enough proof for that matter…

The “humans have a goldfish-like attention span, so we have to make sure everything is 7-8 seconds or lower” is utter and total nonsense.

I have no idea who first started spreading that myth around, but whoever it was?

I hope your pillow is warm tonight.

(Because it annoys me seeing it being brainlessly parroted on the interweb almost every single day.)

Realize this:

A marketing email… when properly done… and when sent to the RIGHT person… and when used in conjunction with the right offer/promotion…

Will NOT come across as a “marketing” email.

What your email is doing is helping someone – you’re sitting down with them and chatting about something of great importance to you both.

Now of course…

You have to make sure that email is interesting & entertaining – because even if you have the cure for cancer, if you present it in a boring way…

…no one will care.

(Even though you LITERALLY have a cure for cancer. Btw, this reminds me of that story of Elisha Otis – a guy who invented elevator brakes. I highly recommend reading up on it.)

That’s the hard part.

But if you manage to overcome that hard part?

Your emails will stand out, be remembered – and most importantly – inspire ACTION from your subscribers.

(i.e. be bought from.)

But as I said…