*Ding Dong*
Rang the doorbell at my house (today).
So I opened the door to see a younger guy in a slicked-up suit holding a megaphone in his hand, standing on my rug.
„Can I help you?“I asked, eyeing the megaphone…
„No, but I believe I can help YOU“ he replies, then raises the megaphone to his mouth and continues: „WE’RE RUNNING A BUY ONE GET ONE DEAL ON THESE ENCYCLOPEDIAS, THEY’LL ONLY SET YOU BACK A MER–„
*SLAM*
The door slammed shut. „What in the fuck is wrong with this guy!?!“ I muttered.
„Who was that?“ inquired my girlfriend from the other room…
„Nobody, it’s just some idiot salesman who is not very good at his job“, I replied.
Okay, now…
Obviously this didn’t happen.
For one, who even sells encyclopedias door to door anymore?
(Who even sells encyclopedias anymore, period.)
And who would do it in possibly the most annoying, repulsive, inefficient, and probably…
…dangerous way – which would get your gluteus maximus kicked by the wrong person.
Obviously nobody.
And yet…
It seems nearly EVERYONE is doing it… online.
You don’t need to go far – sign-up to a few of your competitors’ newsletters…
And you’ll likely be hit with something along the lines of:
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🔥SITEWIDE SALE🔥: Up to 30% until Tuesday!🚀🚀
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🚨Your protein favourites on a BOGOF deal now🚨
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🔥FLASH SALE🔥: 20% off selected pre-workouts the entire weekend!!!
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This will never NOT baffle me.
No normal person…
…would EVER talk like this.
Because aside from the fact it’s salesy, annoying, unwelcome and repulsive…
It’s also AWFUL for your inbox delivery.
The following is taken directly from Klaviyo’s website – from their guide on how to avoid landing in the Spam folder:
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Avoid “spammy” subject lines, avoid things like:
- Using ALL CAPS TO ADVERTISE SOMETHING
- Using a lot of symbols!!!!!!********
- Implementing eye-catching or spam-triggering phrases like „JUST THIS ONCE FOR A LIMITED TIME ONLY“, „100% FREE!“, „ACT NOW!“
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Double trouble.
Anyway…
I’ve dedicated the entirety of the third chapter in my Book – Blind Spot #3 – to… well…
NOT doing this.
Because, in my humble but accurate opinion, the Subject Line of your marketing email is responsible for 80% of your email’s success.
So I NOT only gave you „The quick Red apple/Green apple test to see if your Subject Line is ‘out there’ enough…”
But I also gave you the ENTIRE framework for how *I* write my Subject Lines.
(The exact thought process… and the ONE question you should ask yourself before you write one out.)
Yours for the taking.
[Part of this email’s content has been removed from this Email Echoes version of it.]
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