My girlfriend opens the door to my room: „What are you doing? I’ve been hearing your keyboard clank for hours now.“
I jump a little „Oh – nothing i’m just banging out some emails.“
„Well, how many have you written already?“ she asks.
„I’m on my third now“, I reply.
She sighs. „Third? At this rate you’re going to turn INTO an email one day…“
You know…
She does have a point.
Sometimes it gets a bit tedious doing so much thinking writing to pump emails out daily…
But then I remember…
It’s one of the BIGGEST (and I’d argue, underrated) competitive advantages any business – big, small, micro or otherwise – can create.
Why?
Well first it starts with the insight that your customers – the ones you’re hoping will buy this week from you – woke up to 14 emails, 21 texts and already saw 9 FB ads from every competitor with a pulse…
They are NOT thinking about you.
They’re thinking about whoever showed up LAST.
If I emailed anything less than daily…
…I’d evaporate from your brain very quickly.
This way, I’m incessantly keeping top-of-mind.
Let me actually draw a parallel with the “Shawshank Redemption”
(I’d warn you about spoilers but… It’s a 32-year-old movie – you should have seen it by now.)
One of the ways Andy got funding for the library he managed to build – from scratch – is by writing a letter to the state every week.
After 6 years of writing one letter to the state each week…
…the state finally relents and sends him a bunch of money to build the library he envisions.
But that’s NOT the lesson.
The lesson is when Andy – wanting to get even more funds – says:
„I’m going to start writing TWO letters per week now.“
If you don’t see the parallels to email marketing here…
I don’t know what to tell you.
You’re probably in the wrong saloon, dear Sir.
Anyway….
I touched more on this inside my Book – in Blind Spot #2.
So go check that out if you haven’t already… or give it another cursory glance if you did.
(Going back to the fundamentals can never harm you – can only help you.)
And if you’re finally ready to start building out this Moat… this competitive advantage… this „X“ factor emailing daily will net you…
[Part of this email’s content has been removed from this Email Echoes version of it.]
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