A headline caught my eye as I was reading Business Insider:
“The hottest job in tech: Writing Words”
The article covered how the tech companies behind the so-called generative AI have started intensively looking for skills beyond just vibe coding and AI expertise…
To quote the article:
“…pay a premium for expertise in people who have a skill that predates Al: the art of communication.”
Then I saw Netflix post a Director of Product and Technology Communications role with a salary range of…
$775.000?
What am I doing helping people sell more protein powders?
I can just waffle about AI all day and take home nearly 7 figures a year!
That’s it:
I’m hanging up my boots – lived it, loved it, farewell beautiful game.
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…
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What are you still doing here?
I told you – I’M RETIRED! I am NOT accepting your money anymore!
Now go. Shoo!
…
…
All right…
I’ve changed my mind — I’m staying.
I don’t think I can spend my days shilling AI and go to sleep peacefully afterwards.
No matter how much they throw at me…
Jokes aside:
The reason Adobe, Anthropic, Netflix, Microsoft, OpenAI… and all the other tech firms – drowning in their AI Kool Aid – are paying premiums for good marketers…
Is because the very thing they’re propping up isn’t good enough at it.
And it isn’t good enough because their Borg can only spit out lifeless drivel, which doesn’t quite resonate with real living organisms.
(*acts surprised*)
When you do marketing well – with truth, resonance and emotion – the reader can tell.
(Like home cooking – you can’t fake it.)
While AI can write… it can only write relentlessly, unquestionably, dead-centre, middle-of-the-road stuff.
Anybody can whip up ChatGipity and with good research…
…prompt a 5/10 sales email in seconds.
But will it get read?
Much less be arresting…
Much less compel action at the same rate as a thoughtful, intentional, emotional email written by… *ahem* someone like me?
Almost certainly not.
To act, the reader must truly feel something – emotion, more than anything else, drives response.
And the hastily generated AI-produced messaging designed to persuade…
…is too average to move anyone.
That’s why the Big Tech coalition is paying hand over fist for… well…
People like me, really.
Luckily for you, though:
I’ve decided to wed myself to this industry – to helping you sell more supplements and NOTHING else.
Which means that:
A) I’m better than anyone else at this because I’ve practiced 1 kick 10.000 times instead of the other way around…
B) I’m not going anywhere anytime soon.
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