How to almost never end up on the wrong side of Gmail’s draconian algorithm…

We’re about 4 years into the AI “era” – and it’s been clear for a while that the trend has been people searching with AI…

…rather than Googling.

And frankly…

Why shouldn’t it be like that?

It’s a better user experience to ask AI for a custom answer…

…than it is looking up a list of links.

Same how it was a better experience to look up a list of links…

…than go into the library to read up on a topic. It’s how technological advancement works.

Now whether that’s “good” or “bad”…

Depends.

Take, for instance, Google’s recent “AI-first results” search engine update:

(Wrote an email about it titled: “Fare thee well SEO…” – it’s on my Email Echoes page.)

If you already had 12 years’ worth of blog articles about creatine loading, optimal protein intakes, or the ins-and-outs of a pre-workout…

…then I guess it’s bad.

If you just got in the game and were disadvantaged from having no content to compete with on search rankings…

…then I guess it’s good.

Now I seldom – if ever – worry about changing algorithms.

(And you probably shouldn’t either.)

Because I know the new tech/algorithms exist to make the companies behind it more moolah.

And the way these companies (i.e., The Googles and Metas) make more moolah?

By delivering their users an experience they’d enjoy.

(That’s why spam filters exist – there’d be magnitudes fewer people using email if they were getting pornos, viruses, and swastika symbols in their inboxes daily.)

So it stands to reason:

If *I* deliver content that the user would find a pleasant experience…

I’m aligned with whatever the current marketing paradigm is.

That’s why I make the goal behind my email methodology – Email Storyselling – blatantly clear on my Home page:

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I send an email every day on just some of “Email Storyselling’s” strategies & systems needed to give your current & potential customers – on your newsletter – an experience SO GOOD… 

…that they’ll simply refuse to buy supplements from anyone else afterwards.

That’s the Intended Goal Behind „Email Storyselling“.

To make the customer relationship so personal, so emotionally satisfying…

…the mere thought of going elsewhere triggers guilt.

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Note:

This is not as simple as a trite…

“This = good!” or “This = bad!”

If you want such hackneyed, simple takes… 

…go to an ad agency or something – they’re gonna keep making you these pretty-poster HTML emails full of fancy graphics even though they do a number on your inbox delivery.

(Ever wondered why your emails land in the spam/promotions tab? Do they even tell you they do?)

No.

I write these emails for the small, high-brow and intellectually honest segment of the sport supplement market…

(If you’re on this newsletter, pretty good chance you’re in that cohort…)

…and not the masses who want clickbait “hot takes” and magic AI prompts.

Hopefully the meta nature of this message is dawning on you.