I guess I’m a podcaster now?

We’re taking a break from our regularly scheduled programming to announce that yours truly, was on a podcast recently.

Yes:

I briefly emerged from my dark, damp little hobbit-hole to interact with actual human beings.

Here’s the story:

Greg & Dan – the fine lads who host the CoachTrap podcast – are into coaching, not supplements.

(Although, as I’ll mention in a sec, we still talked plenty supplements & email.)

They run a Skool community and wanted an email/newsletter supremacist nerd to come in and yap to their audience for a while.

So yours truly came through.

Now as mentioned, they & their audience are in the coaching space.

HOWEVER:

There’s still a panoply of supplement-specific email gems we went through on the podcast – here are just some you’ll discover:

✅ How Gmail/Yahoo/Outlook prefer you sell your supplements via email (if you do what they ask? They’ll happily help you stay out of spam/promo tabs…) [45:39]

✅ A quick “twist” you can do to start pulling in email subscribers day-in-and-day-out (automatically) in literally the next 10 minutes (very high odds you’re already doing this but I know from experience there are still some supplement brands who don’t – better safe than sorry.) [11:02]

✅ Why relentless sales pitching all but guarantees 95% of your potential customers seldom (or even NEVER) buy from your emails… [20:45]

✅ My commercially useful “art” of NOT hunting for the sale in emails (which, paradoxically, makes them sell more effectively… [17:11]

✅ A very cheap, annoying, and deceptive Subject Line tactic certain supplement brands do (avoid it like the plague unless you want to end up insulting your customers’ intelligence.) [16:21]

✅ Examining five real – and painfully poor – marketing emails from supplement brands. [17:25]

✅ Why an image-heavy approach is absolutely dooming your odds of escaping the dreaded spam/promo tab…[36:37]

✅ The image-heavy approach alternative that makes your emails almost impossible not to get noticed before any other in the inbox (You can see this phenomenon in the movie “Jaws”, and it works unbelievably well for emails in the supplement space…)  [37:26]

✅ Digression into the lopsided economics of email VS social media for supplement brands. [4:28]

✅ The ONE Email Service Provider (ESP) I believe you shouldn’t touch with a 10-foot pole (in fact, they’re so flaky I half-expect a cease-and-desist if they ever hear this…) [5:29]

✅ The ESP I’m head over heels in love with (note: not affiliated – they just kick ass and switching to them could do your emails a world of good…) [30:11]

✅ A basketball Hall-of-Famer’s “winning” secret that – when applied to emails – can nearly drive people mad with desire to consume & BUY from your emails (I think if I only had ONE email “device” to use and no other… it’d be this one. It’s not easy, but it’s just ridiculously effective…) [18:38]

✅ Why trying the above on ANYTHING other than email (TikTok, Facebook, Instagram, etc.) would rob it of most of its power! [23:25]

✅ The “mental itch” Subject Line that’s not only so potent it’s almost guaranteed to get opened by lots of people… but it’s also insane-in-the-membrane simple! (I use it with every email I send, and it hasn’t let me down so far!) [25:22]

✅ A live dissection of a Subject Line from one of the emails inside my Book. [25:57]

✅ The open-rate mirage that could corrupt your email results (I’d be VERY careful analysing – and especially basing your decisions on – open rate metrics…) [13:35]

✅ The most profitable number of times to plug your links in an email. [42:34]

✅ How much control (with a precise number %) you have over avoiding the spam/promo tab and what are the exact actions you can do about it… [31:10]

✅ How Batman can help you beat out more profits from your email horde… [41:11]

✅ Why paying attention to what the top 0.1% brands do with email (think Nike, Starbucks, Chipotle, etc.) might actually get you SLAUGHTERED in the inbox! [39:24]

* There’s more, but that should give you an idea of what you can expect inside.

And much to my own surprise?

Even an introverted little cave-dweller like me actually enjoyed the whole thing.

So I reckon I’ll crawl out of my hobbit-hole a little more often…

…and make a few more podcast appearances from here on in.

Anywho:

I’ve uploaded the whole episode to my website at the link below:

https://emailstoryselling.net/the-coach-trap-podcast/

That said: