“What gives you opportunities is other people doing dumb things. And I’d say that in the fifty-eight years that we’ve been running Berkshire, there’s been a great increase in the number of people doing dumb things.” – Warren Buffett on finding business opportunities.
If Buffett ever sank his teeth into the sports supplement space…
He’d love the opportunities that abound here.
Especially on the email side of things:
One of the dum’ dum’ things most supplement brands do is spank out these boring, blatant “here’s what’s for sale!” emails that either go straight to spam…
…or are deleted on sight – such as these:
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🔥Beat The Heat: Buy 1 Get 1 Half Price!
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🍦 Sweeten Your Stack With 20% OFF🍦
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Special Offers • Protein Deals • Free Gift $100+
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25% off, ends midnight 🔥 code: HEATWAVE 🔥 premium protein, supps for winners 🤝
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Your Training Essentials Sorted 💪 Save $29.90
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Dum’ dum’ indeed.
(A more detailed cover of “why” is inside my book – Blind Spot #5, most notably.)
The sharper knife in the drawer is:
(Wait for it:)
Sending people relevant, interesting and entertaining emails they would want to read…
…making them offers, in those same emails, they’d want to buy.
(i.e. the Email Storyselling method.)
If instead of a blatant sales pitch they read THAT kind of email?
It’s like Ghostbusters in as much as:
“Who they gonna call?”
Do it right and the answer is YOU.
(You can see 11 examples of it being done right in the Appendix section of my book.)
Doesn’t that sound – at the very least – slightly less dum’ dum’?
Maybe I’m in the minority here.
Whatever the case:
I’ll keep exploiting this opportunity – this gap in the industry – to further my own capitalistic ends.
[Part of this email’s content has been removed from this Email Echoes version of it.]
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