A twisted psychological trick (used by Ted Bundy) that makes emails sound “surprisingly” real & authentic…

The first Avengers was the highest-grossing movie at the box office in 2012.

But according to a site – which tracks these sorts of things – it had the most continuity/logical mistakes than any other movie that year.

Now I suspect there were many lesser-grossing movies that same year…

…with little to maybe zero continuity blunders in it.

All probably super logical, and thus?

Super boring and not very profitable…

Immoral of this story?

People always REJECT perfection.

That’s why “Mary Sue” characters are so boring and ultimately destroy profits – people know the difference between fool’s gold and the real thing.

It’s because art – in whatever form, even if it’s business-related – that is perfect…

…is boring.

This is one of the many downfalls of AI:

People claw and fight and scratch just to NOT buy something from you…

(And you’re a real living and breathing person.)

If you don’t get this simple concept…

…it is NOT pretty.

But if you do get this? It’s a beautiful thing.

Because it’s eerie how many companies think outsourcing their marketing to ChatGipity…

…would somehow “unlock” fortune & glory unprecedented.

Even psychopathic serial killers knew better.

Take Ted Bundy for instance:

He always posed as being unokay/imperfect to get his prey…

Why?

Because people are ultimately comfortable with humanity.

And he understood that the perfectly slicked-up salesman…

… is often more distrusted than the old schleppy guy with the hole in his suit and with the high-water pants.

(Guess which one of them is AI?)

It’s why Oprah was at the height of her popularity when she was obese – resonating with the (morbidly) obese Americans which most are…

…but started dropping in views once she got skinny.

So I hope the writing on the wall is crystal clear – at least when it comes to emails:

Just don’t use AI

“Raaaaaaa, but AI does so much to improve our omnichannel customer engagement optimization workflows!!!”

Okay sure, whatever. Keep doing that…

You will be missing out on one of the most profitable rising trends of the 2020s though:

Comeback of humanity in marketing.

I’ve already started seeing marketing agencies – at least the rare few worth a damn – brag, yes, BRAG…

…how they use ZERO AI in their workflow!

Now, just for the pedantic types reading this:

I don’t pretend to see the future.

I am not anti-AI.

(I loathe having to state this every single time I write about it.)

I use it myself for a few things…

But just never for writing, thinking, big-idea conception, and decision-making in general.

Through hundreds of hours of dabbling with the Borg…

…I found it extremely lacklustre for that.

And no:

Version 7 or 77.2 of ChatGipity won’t change that.

If you understand how LLMs work beyond just the “I prompt it and it spits out what I want” surface level…

…then you know what I’m talking about.

Ultimately:

I remember when Social Media had a “Gold rush” phase like this.

And I suspect – like then – the end game of all this AI drama in 2-3 years will be a lot more tame, and a lot less dramatic than people think.

So here’s a sales pitch you might actually find pleasant: