“I sincerely believe that money as a unit of payment is not real.” the man in handcuffs explained to the officers.
“You can believe that dude,” one of them said, “but the consequences of your belief will be very real.”
They guided him into the back of the patrol car – $55 worth of unpaid gas left behind.
“I got to give it to him,” muttered one of the officers, “that’s a bold move with these gas prices…”
“Well,” the other cop shrugged, “if money isn’t real, then he did in fact get $55 of gas for free.”
The above is a true story from a gas station in Irvine, California – Karl Marx poured himself $55 worth of gas but didn’t pay because… well…
‘Money isn’t real.’
That’s one way to offset these rising gas prices…
Another way?
Making the most of what you already have.
Like with email.
Rising gas prices… rising PPC costs… rising this rising that rising everything…
Email costs never rise.
(Unless you cross a certain number of subscribers.)
…yet it’s still criminally underrated – at best – and downright neglected at worst.
Why, otherwise…
Do most supplement brands email so infrequently?
I’ve seen it range from:
- Once a month…
- Once a week… (rare.)
- A few times a week… (even rarer.)
- Daily… (rarer than common sense in a slasher.)
The more you send…
The more the cash register rings.
It ain’t theory and it ain’t based on guessing.
(The “why” behind this phenomenon is inside my book in Blind Spot #2 – if you want the nitty-gritty.)
Wouldn’t that be a wise way of offsetting some of these rising gas prices?
Now yes:
It will take some extra effort and legwork to send daily emails…
But if you’re averse to spending the extra time & bandwidth?
Well…
Don’t think too hard about this email then.
[Part of this email’s content has been removed from this Email Echoes version of it.]
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