How to (legally & ethically) make people chemically addicted to your emails…

A few readers of this newsletter have expressed that my emails are some of the first things they read about every morning.

So here’s how to turn your emails into a point of habit/routine for people:

(1) Start capturing email addresses more aggressively.

There are many supplement brands I see that don’t even have a simple pop-up on their website.

It takes you 15 minutes of screwing around in WordPress to set it up – so go to your website guy and tell him to do it if you don’t have one.

And if you do already?

Then become more proactive in capturing emails – ask your already existing subscribers to tell their friends to sign up for your newsletter.

(Naturally, you’ll need to throw a bone their way – incentivize them to do so for a one-time discount, free protein sample pack or whatever else you can think of.)

(2) Send those people an email every day.

Yes, seven days a week – including weekends and holidays.

If that gives you heartburn, then read Blind Spot #2 in my Book – stop complaining otherwise.

(3) Do NOT email them blatant sales pitches.

(This is perhaps the most crucial part!)

Instead tell relevant, interesting, entertaining stories… that smoothly segue into an offer for the supplement you’re currently running a promo on.

Another way to think about this:

Ask yourself how can people better use/apply/benefit from the protein powders, pre-workouts, creatines that I sell?

Then write an email every day about one of those ways with a “commercial/ad” at the end telling people where to go…

(i.e your website/product page.)

…to learn more about your offer. 

Note:

Don’t mistake this for thinking that you should send a “How often do you need to take creatine?” email.

Or a “How much protein per pound should you consume?”

Sure, that’s less obnoxious than just outright sending a blatant sales pitch…

…but it isn’t interesting/entertaining in the slightest – they also don’t need YOU to find that out because ChatGipity can spit it out in 12 seconds.

(Not to mention that your competition is also sending out similar emails, so you’d be merely blending in with the crowd.)

No.

If you want examples of how to send relevant BUT ALSO interesting/entertaining emails…

…then check out the Appendix section inside my book.

(You not only have 11 examples but a soup-to-nuts breakdown of each one.)

Do this correctly and your email horde becomes literally addicted to reading your emails – as a pleasant dopamine drip hits their brain whenever they see an email from you talking about them & their problems. 

If all this sounds too labour-intensive…

Well…

It is.

It ain’t complex, but it takes time, effort and mental bandwidth.

If it was easy everyone would be doing it.

Good news though: