If you want to see a real-time example of Blind Spot #1 inside my book….
Simply log onto Twatter right now – you’ll be met with tweets like these:
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Been up all night having panic attacks!
I left my job to do X full time, iv got kids to feed, iv never broken X rules or posted anything violent or against terms/conditions verified since 2017-last night my monetisation was paused @elonmusk @nikitabier@cb_doge@allegrajacchia
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Lots of big accounts like this – who were making big money – are probably up at night with insomnia…
…and panic attacks during daytime.
Now, granted:
This is probably all just temporary.
Their monetization will return shortly, I reckon.
But what if, one day, it just… didn’t?
That’s the constant danger faced when overrelying on Facebook/Twatter/Google/Instagram and co. as your main marketing channel.
What if one day…
It ceases being just temporary?
It’s a very real possibility – I give plenty of examples, ancient and recent, inside my book (Blind Spot #1).
One thing’s certain:
You’ll never see businesses with engaged email newsletters selling people legitimate offers…
…posting about being up all night with panic attacks.
Will not explain further – you’ll have to counsel my book for that.
Or (even better):
[Part of this email’s content has been removed from this Email Echoes version of it.]
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