13 reasons why you should email daily.

(1) It will make you stand out from the competition – almost no one emails a few times a week, let alone daily.

(2) You’ll be top-of-mind in your subscribers’ brains – otherwise they’ll quickly forget about you.

(We forget 40-60% of new information after 24 hours. So by the time your next monthly email hits… they likely forgot you even exist.)

(3) You’ll probably get better inbox delivery since you’re sending in consistent patterns – the Gmails/Outlooks/Yahoos like seeing consistent patterns.

(4) As a corollary to No.1, you’ll probably pick up more sales – just by the sheer virtue of not being ignored anymore.

(5) As a corollary to No. 3, you’ll probably pick up more sales – just by the fact that people will actually SEE your emails in the primary tab now.

(No one checks their spam/promo/junk tabs.)

(6) You’ll develop a stronger relationship/bond with your subscribers – and therefore likely pick up more not just sales but repeat sales too.

(7) Your Black Friday/Cyber Monday/Christmas promos will do better – while most ignore their emails throughout the year and then ramp it up during Q4… you’ll be the one who stayed consistent throughout the year. People will recognize this and know you aren’t merely sending a „bill to the herd“ like others are…

(8) Did I already mention just how DIFFERENTIATED emailing daily makes you compared to other brands out there?

(9) As a corollary to No. 6, it gives you a reliable marketing channel during times of crisis – when recessions hit and consumers get more choosy with their moolah… who are they gonna pick? The guy with whom they have a relationship with, or some random brand which popped up while scrolling Instagram?

(10) It gives you an almost cost-free turbo effective marketing channel during boom times – when the economy is doing great and the Big Tech is ramping up PPC prices every quarter to satisfy the shareholders… you have an alternative to playing their very expensive game.

(11) It will give you content to repurpose for other things.

(12) You’ll get more replies to your emails – which are not only golden for deliverability… but perfect to use as fodder for future emails.

(Especially good fodder if they are trolls/haters/snarks – nothing gets attention as well as conflict, see my email „Making your emails almost neurologically irresistible to read…“ on Email Echoes.)

(13) It’s fun.

There’s more, but I wanted to keep it to 13 so the Subject Line can be tongue-in-cheek.

But if those 13 reasons why – plus Blind Spot #2 in my Book – aren’t enough to light a fire under your gluteus maximus and make you start taking email seriously and mailing daily…

Well…

Then anything else I say will probably only go in one ear and right out the other.