How to get your emails consumed like hotcakes laced with crack cocaine…

The only email type worse than a blatant sales pitch…

…is a lecturing email.

i.e., You’re actively teaching them something about supplements/nutrition/lifting.

Here are some examples – from my inbox – of various supplement brands:

(*Just the Subject Lines*):

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How to take GLP-1 Safely and Effectively.

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What are creatine gummies?

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How often should you eat protein?

===

All the emails are super long with a soup-to-nuts explanation on what it is… how it works… what the benefits are yadda yadda.

(You can put any of those subject lines into ChatGipity… and whatever it spits out will probably be very close – if not identical – to what the emails were actually about.)

TLDR: They’re lecturing the reader.

Now you’ll remember I said these types of emails are even worse than sending blatant sales pitches…

Why?

Because you at least make some sales with blatant sales pitches…

(Emphasis on some – i.e. not a lot since the vast majority of people won’t even open the email.)

With these emails? 

Not only are they seldom opened & read…

But you don’t even make any money off of them!

Teachers make jack shit money.

Whether they deserve that or not…

…is an entirely different discussion.

The truth is that teachers don’t make a lot of money.

It’s reality.

We as people – specifically our behaviour – is largely responsible for that…

We’re responsible because most of us don’t like learning:

• Do the vast majority of kids read textbooks for school… or play video games?
• Do adults prefer going to opera plays… or IMAX blockbusters?
• Do most adults prefer to open up a book after coming from a long day of work… or turning on the TV/Netflix?
• Do people who actually read for a change, spend their time reading that Crime and Punishment sitting on their bookshelf… or their favourite tabloid gossip-rag? 
• And even the people who do “like” learning stuff, do they spend their free time reading research papers… or scrolling social media?

The evidence of this is everywhere.

You don’t need a peer-reviewed study to understand it…

Simply look at what people are spending their time/money on.

And what do they mostly spend their time & money on?

Entertainment.

It’s the reason why actors can make a teacher’s entire career-worth of salary after one movie.

(And then some…)

Which brings me to my point:

Your (ideally daily) marketing emails…

Should BE their Netflix!

YOU be their entertainment. YOU be the one they tune into every day. 

Tony Robins – correctly, may I add in my humble but accurate opinion – declared this as an entertainment age…

…NOT an information age.

And every single business – supplements or otherwise – is routinely losing out on tens, hundreds, perhaps even MILLIONS in sales each year…

…simply because they think education is more important than entertainment when it comes to selling.

It’s 2026.

You can’t choose to entertain OR sell…

You have to entertain TO sell.

THAT is the rationale behind the radical, unusual, and perhaps even a bit quirky approach to the way I do Email Marketing.

(i.e. My Email Storyselling method.)

The main thing I focus on…

Is being entertaining.

(If you want to check out examples of how I do that, you have 11 of them inside my book in the Appendix.)

Because if I’m not entertaining…

… I’m boring.

And if I’m boring…

…my emails aren’t being opened.

And if my emails aren’t even being opened…

…then I’m not making any sales.

If you send out entertaining emails in a market where almost all of your competitors are either:

A) Sending out blatant sales pitches…

B) Lecturing you about creatine and its benefits for the umpteenth time…

Then you stand out like a nun in a brothel.

Frankly?

Get THIS right, and most of your email marketing sins are forgiven.

The only slight issue with this?

It isn’t quite so simple to get THIS right…