The head of Instagram said Al has ‘greatly impacted the user experience and that ‘the square photo feed is ”dead.”’
Now he recommends casual, natural, authentic “moment in time” snapshots and videos over anything polished.
Ironic how the same platform that spent the past decade training us to make everything square and pretty…
…has now changed its spiel to:
‘Actually, just film your ceiling fan by accident.’
And it’s also ironic how this same platform that killed chronological feeds and buries your posts from followers…
…now also wants to lecture you on authenticity?
Have they had a change of heart?
No. Lol. Lmao even.
They’ve just realized AI is enshittfying their platform – i.e. that people despise AI-generated content.
There’s already heaps of empirical evidence showing people can spot AI-generated drivel after 2 lines of text…
But a relatively new study – that really caught my eye recently –showed that 50% of consumers…
Would RATHER spend their money on a brand using zero AI in marketing.
(Study from Gartner.)
All things being equal:
- Same supplements…
- Same price points…
- Same shipping times…
- Same customer service quality…
One just does, and one doesn’t use AI.
The latter gets 50% more moolah.
THAT’S why Instagram has changed its spiel.
They don’t care about AI slop overtaking their platform – they care about it hurting their pockets.
Where am I going with all this?
In the exact same place I went at the turn of this year – when I wrote my “Why your email marketing may need a round of chemotherapy…” email.
(You can still check it out – I uploaded it to Email Echoes on the website.)
I came out and said it – BEFORE the Instagram C-suite – that authenticity & authentic content will be the name of the game in the next few years.
(I know, refreshing, isn’t it? To see someone in this industry who actually keeps their receipts and revisits what they said…. instead of making stupid predictions all the time and then conveniently forgetting them when 99% of them prove false.)
Courtesy of the ballooning percentage of so-called generative AI content overtaking the World Wide Web.
Terrific for me and the few Email Storysellers around here…
Not-quite-so-terrific for those who prompt their emails with ChatGipity.
Not to mention:
The crowd insistent on prompting their emails/posts/ads will soon have to DISCLOSE it.
Yes, regulation is coming:
New York has already passed a law where you to disclose the use of AI-generated humans in marketing materials.
(Goes into effect in June.)
The moment someone sees an “AI” label in the top right corner of your video…
They’re instantly clicking off it.
(Same with marketing emails, or Meta ads, or anything really.)
Play the AI slop game at your own peril.
I won’t be a part of it.
And certainly the way I email will not be a part of it…
[Part of this email’s content has been removed from this Email Echoes version of it.]
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