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„Were you worried that people had forgotten about Queen?“ „That’s always the back of your mind after years without an […]

If you’ve been reading my emails for some time now, you’ll have noticed that I always send them out at

On June 15, Zuckerberg will pull the plug on cartoon characters nobody used the Metaverse. Oh no! That’s terrible news

We’re ending this 4-day breakdown of 4 particular maxims from David Ogilvy’s phenomenal 1972 ad titled: “How to create advertising

Moving forward with maxim #3 of the 4-day breakdown of 4 particular maxims from David Ogilvy’s phenomenal 1972 ad titled:

Continuing with maxim #2 in need of an update. Here’s some context in case you missed yesterday’s email: I’m doing

Every once in a while I like to go back to the fundamentals – to revisit and reinforce certain principles

In came a “question” from a reader RE my last email titled: “How to sell supplements during the Iran war…”

When you’re selling to a confused world – a world that’s been scared to death over the past few years…

„Your name is in the Eipstein Files.“ So went the Subject Line from the screenshot of an email I saw

You’ve probably heard how a Hollywood movie has to make 2.5 – 3x its budget to be profitable nowadays… Some

I’ve been reading a 65-year-old book written by an old-school “Mad Men” ad agency era legend – “Communications of an

I sent out an email yesterday titled: “The gutsy secret to 10x-ing the number of eyeballs your brand gets (timid

The Arnold Classic event just ended, and it’s interesting how the biggest talking point should’ve been Andrew Jacked – the

As I was shaving my beard today, a realization flicked right into my cerebral cortex: I have stopped using Gillette

For a very long time, a giant % of southern US citizens… (Think Texas, Oklahoma, Arkansas etc.) …were infected by

True story: After the first Top Gun movie hit the screens back in 1986, Ray Ban’s Aviator sunglasses… (The kind

*Ding Dong* Rang the doorbell at my house (today). So I opened the door to see a younger guy in

In my previous place of residence… I had this neighbour – Lara. Now Lara had this problem where she just

=== Will you shut the fuck up, my god. This is why I don’t come to these things – y’all