Author name: Frankie

The „report as spam“ feature was initially invented to combat the growing amount of emails which looked like fraud, scam, […]

So I have just finished reading Google’s blog post titled: „Gmail is entering the Gemini era“ (Gemini being Google’s very

(1) It will make you stand out from the competition – almost no one emails a few times a week,

You may remember that pretty “controversial” email I sent out recently… (At least by the number of responses I got

I debated whether I wanted to send this email out or not… But I ultimately decided to do it –

Take a look at this headline I read in the “Opinion” section of the Wall Street Journal today: How Trump

I am an email marketer by trade – and therefore carry a certain bias – so take this email with

Since 2026 is just around the corner, I thought I’d end the year by revealing the 3 core business rules

Since my last email „Hiring for a head of storytelling…“ Got quite a lot of traction (some replies were… interesting)

One of the first things I do every morning is read the papers – specifically the Wall Street Journal. Today,

A reader asks: ===== I just finished your Book and am going through the email breakdowns. I noticed you have

If you usually donate a certain amount of money – every year – to charity… Then here’s how to use

There’s this stat roaming around how humans have a goldfish-level attention span – something like 7-8 seconds before they get

There’s been quite a shake-up in the bodybuilding/fitness industry recently. Apparently, the „godfather“ of the entire ‘science-based’ lifting community –

„How come you’re watching Masterchef with me?“ asked my girlfriend. „I thought you didn’t like it.“ „I don’t,“ I reply,

At the start of the 2000s, the U.S. national debt was about $5.7T – or roughly 56% of GDP. Today?

Two days ago I sent out an email with the Subject Line: „Two-way door.“ (Go read that email right now

Back in the summer of 2012, the guys over at Amazon had a board meeting. Now one of the points

Alec Baldwin has blood on his hands. (Well… I meant it metaphorically – but now I’ve realised he literally has

Okay, maybe not forever – nothing is ever 100% when it comes to the beast that is email deliverability… And