Welcome to Email Echoes.
On here, I feature just some of the emails that I have published in my daily newsletter.
I do this because I like keeping a little collection of all the emails that:
A) I really liked, and thought they were worth „immortalizing“ here…
B) I got really good engagement & response to – so I figured that’s also a good enough reason to warrant „immortalizing“ them here…
Although I both prefer – and recommend – the original email experience to this…
Because I can’t engage & interact with you here in the same way I can with emails. Email is just inherently a more personal medium.
(So you can ask me questions there which I will often answer; the same can’t be said for here. That’s just one of the perks you have when you’re on my newsletter… 😉)
So if you haven’t subscribed to my daily newsletter yet? Do that here.
Otherwise?
Enjoy this inferior – albeit still quality – version on this page. You’ll likely pick up a “short list” of some valuable ideas & insights all the same.
What I’ll do in case AI ends up kneecaping email marketing…
This morning, I saw an article about Gmail’s AI (Gemini) ‘changing the rules of email marketing.’In short:Gemini is summarizing, prioritizing, ...
Why the supplement industry can somewhat “get away” with mediocre (email) marketing…
“Death-defying neuroscientist turned OnlyFans model confronts life with memory loss — after brutal bike accident caused by a pigeon” At ...
How to weaponize polarization for better (and often higher-paying) customers…
=== Someone couldn't figure out the new garbage cans at Disney World, so they stuffed a sandwich in the handle ...
How to avoid becoming an inbox fossil…
We are so interested in the new & different that we express it in vernacular:When we greet someone, we say:"What's ...
A self-sabotage trend sweeping the supplement industry (are you guilty?)
Scam Altman’s recent comments actually had me cracking up a bit: === I thought when we got to GPT-4, which ...
Why it’s unethical to email less than once/day…
Here’s why businesses lose customers:(Broadly, but it certainly applies to the sports supplement industry as well.)1% die.There’s really not much ...
An obnoxious AI “I told you so”.
Word on the Meta block is the new hot thing that works is so-called “founder ads”.Apparently:More and more founders/execs are ...
The economic bogeyman WILL (eventually) find you!
If you use AI in your email marketing…This may be the most important message you’ll read this entire year.Let me ...
Gay emails.
One of the most influential larger-than-life men in history…Was Louis XIV.A living symbol of wealth, authority and absolute rule – ...
How to sell supplements to people who don’t particularly trust supplement companies…
Decades ago, trust was high, and the value of items in the marketplace was far more affected by the availability ...
Why “unprofessional” emails are often more believable (and thus, profitable…)
“That’s gonna be a C+… want to know why, what you can improve?” “Yes?” “You have to be more definitive ...
Can you recognize your own emails?
Cadillac used to hold a position, with a particular market, as the only choice.For sales professionals… sales managers… entrepreneurs in ...
A plain-text email manifesto from a self-confessed supremacist.
Mark Twain grew to hate slavery and those who supported it, but his mother – whom he loved and knew ...
The feudal economics of letting Zuckerberg handle your customer retention…
If you don't build your own customer retention system, you'll be forced to use one that someone else built for ...
How to make your emails feel (legally & ethically) mildly narcotic…
Steve Murphy and Javier Pena were DEA agents who spearheaded the hunt for Pablo Escobar. For years they tracked his ...
“If it can’t be measured, kill it.”
If you consider yourself a fairly data-driven person…This may be the most important message you’ve read in a while – ...
A failed bodybuilder, ChatGPT, and an empty book walk into a bar…
If I wrote my next YEAR’s worth of emails using AI… I’d be finished. People would disengage… People would feel ...
Why “less boring” may be all the email differentiation you need…
Most other house-cleaning sprays have some boring names like "Lysol", "Clorox", "Fabuloso", et cetera. Not to mention: They also come ...
An almost fascistic little email secret that steamrolls buyer indecision…
===ANGELA: If you were on death row and today’s the day of your execution… what would your last meal be?T.L.: ...
How to shun the greedy deal-sucking chargeback succubus away from your supplement biz…
I came across the following tweet from an irate supplement business owner:===Some customers can be very greedy #discounts #samples #freedelivery ...
The easiest way to test whether your newsletter has any soul…
Only 44% of Americans were “very satisfied” with their personal lives in 2025 – a Gallup survey showed. It’s a ...
What if AI is out to kill your supplement business?
Consumer Cellular – a phone company – has been running ads featuring a human operator……and a thwarted, unhappy robot. The ads ...
A 100% proven way to piss off (and lose) a customer forever.
We all know the phrase that is now de rigueur in retail sales: "The customer comes first." I'd like to ...
How to profit from your competitors’ refusal to un-stupid themselves…
"What gives you opportunities is other people doing dumb things. And I'd say that in the fifty-eight years that we've ...
Why God (e)mailed daily…
There's a marketing truism that says: "The fortune is in the follow-up." This will be true in 100 years, it’s ...
I guess I’m a podcaster now?
We’re taking a break from our regularly scheduled programming to announce that yours truly, was on a podcast recently.Yes:I briefly ...
How to turn your unsubscribe button into a cost-cutting machine…
Fisher Investments became the biggest advertiser in their category by running ads which, in effect, say: ‘If you ain’t got ...
Why few give a damn about your “content” (email “content” especially…)
No one cares about "content." That's not what marketing – email or otherwise – is about. Content is lifeless & ...
The ruthless email tutelage of Sun Tzu…
Warren Buffett achieved a 19.7% annualized return – during his 60-year career – compared to the S&P500’s “meagre” 10.5%. Now ...
How to prime your email list for a (not unlikely) record-breaking Black Friday…
Most wild animals sense an oncoming tsunami and quickly move to higher ground – away from the vulnerable beaches and ...
An anti-email strategy “embedded” inside the DC Universe…
Alvin Schwartz is best known for some of his Batman and Superman comic-book stories. But he also created a completely ...
Why you’re likely committing mass-scale email adultery…
A Dr. Phil episode titled “Flirts, Teases, and Women Who Hate Women Who Flirt” aired in 2002. And as you can probably ...
Results of a blatantly sexist (and unethical) email split-test…
You arrive home after a visit to the grocery store: “Honey, I’m home!” No response. “Hello?” Still no response from ...
Avengers: Yawnday
Avengers Doomsday trailer came out recently, and the reactions have been…Interesting:==="this is a bigger threat than we've ever faced...." yawn, okay ...
Selling supplements in a vacuum…
===Your Entire Stack = 20% off ⚡⚡===🚨FLASH SALE🚨 15% off until tomorrow!===HUGE Protein Sale 💰===Spend $75 and get FREE Creatine ...
How to laser other supplement brands OUT of the inbox!
When Superman came out of nowhere and leapt tall skyscrapers to fascinate America's youth like nothing before him… It was ...
The great A.I.qualization of the sport supplement industry…
The great ad man Jack Trout, of Ries & Trout, wrote a book titled: “Differentiate Or Die” back in 2000. Trout made ...
Why pedos grin at your image-heavy content…
I exiled the “sharenting” dad straight out of my friend's life – who became a first-time father – last year.He ...
How to rid yourself of costly email “deadwood”…
Iceland is one of the safest countries on the planet: Violent crimes are so rare that not only is the ...
Why your emails might be a magnet for discount-vultures (and how to SHUN them away for good!)
In 1936, Dale Carnegie wrote what would eventually become the monster bestseller book:“How To Win Friends and Influence People.”To this ...
“Capybaras have to GO!”
Suppose you sell Capybara merchandise (bear with me):Stickers… t-shirts… mugs… plushies… phone protection…Very fun work.You’ve built a sizeable following of ...
How to stop selling protein like an elevator exec…
Nobody was willing to build skyscrapers back in the 1800s.Building them wasn’t actually a problem…Everyone was just scared shitless of ...
Five Guys’ 27¢ on-demand dopamine-rush secret…
One of my favourite hotels had a young doorman who was sensational and played the doorman role perfectly: He knew ...
Timid marketers have skinny kids.
===Hi Frane,Another email? Yes, yes we know…===The email then continued to “apologize” for bothering me……and segued into a pitch to ...
Why there’s money in mockery…
===Why Brands Should Stop Fighting Negative Reviews and Start Embracing Them.A study suggests that companies appear more confident—and funnier —when ...
A twisted psychological trick (used by Ted Bundy) that makes emails sound “surprisingly” real & authentic…
The first Avengers was the highest-grossing movie at the box office in 2012. But according to a site – which ...
How to take the tampon out of your marketing…
I almost saw a 60-pound pitbull rip a meek terrier to shreds this morning while walking through the park.The owner ...
The EXACT email sending time people are most likely to convert at…
Marketing is a system governed by rules – and the tactics around it only function when the rules underneath are ...
Why Napoleon would’ve hated how AI is used…
George Bush kept a room full of 3x5 cards his whole life.Every time he met someone……he started a card with ...
How to (legally & ethically) make people chemically addicted to your emails…
A few readers of this newsletter have expressed that my emails are some of the first things they read about ...
